FairGaze (leading school media) and India Is Us (a NGO support initiative working with over 80 NGOs), is organising "Water Day Campaign" to coincide with the World Water Day on 22 March 2021. This campaign engages school community to implement SDG 6 and help students understand how "Water Smart" attitude needs to be adopted urgently. There is no planet B and to initiate changes to this worrisome eventuality of impending water calamity, FairGaze and India Is Us engages with school community to raise awareness among students on water smart practices and take others along in implementing those practices.