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Posted October 31, 2016 by galinarzfkap

Besides basic optimization of meta tags, content and introduction of mobile version, a very important thing is to understand how customers behave after they enter on the website.
 
Irvine, California, United States of America – 21 October 2016 – Entrepreneur Magazine presented an article about SEO, meaning not only Search Engine Optimization but also Search Experience Optimization. Article was written by Mike Templeman, contributor to Entrepreneur Magazine and entrepreneur.
In recent years search engines like Google and Bing were constantly upgrading their algorithms and make the machines and crawlers to be closer to the user’s experience. They are tending to simulate and imitate the user behavior and individual non-robot approach, to check websites’ usability and from customers’ viewpoint. Of course a crawler and written algorithm can’t make analysis like human do, but they try to implement the best estimations of user’s experience on while surfing any website. In this article Mike Templeman explain why era of Search Engine Optimization is moving to era of Search Experience Optimization and what effects this could have for entrepreneurs and business owners who also have a corporate website and work on promoting it.
Mike Templeman recommend to all website developers and marketers to think about their websites from side of their visitors. All stages of design and marketing process should be done for users and understood by users. The simplest way to perform this is to talk with your audience, asking your customers what they are looking for in search engines and what they would like to see for specific keywords or key phrases. People are no longer typing just general themes or topic, their queries look more like questions and when browsing, their main goal is to get a proper and reliable answer on the question or issue. This is exactly what should be performed by marketer on the website. Also another well-known fact is that nowadays the majority of customers are browsing over internet from their smart phones. All websites have to be well optimized not only for desktop versions but also for mobile users, which are generating a lot of traffic and are increasing each year.
Besides basic optimization of meta tags, content and introduction of mobile version, a very important thing is to understand how customers behave after they enter on the website. Any site owner should make a qualitative and quantitative analysis of metrics available on his site to make sure he offers the best experience for the users. Last but not least is the evolving wave of social media. People are socialized now as they have never been, so introducing on your website social media buttons and opportunities to share content through social media accounts will be a positive aspect for your site and its users.

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Company: Entrepreneur Magazine
Contact Person: Jason Feifer
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Address: Entrepreneur Media, Inc, 18061 Fitch, Irvine, CA 92614
Article link: https://www.entrepreneur.com/article/273868
Website: https://www.entrepreneur.com
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Issued By Jason Feifer
Website http://www.entrepreneur.com/article/273868
Country United States
Categories Advertising
Tags entrepreneur magazine
Last Updated October 31, 2016