“A dental website is a practice front for potential patients,” said Tony Andrews, the Manager of Genie Crawl, a leading digital marketing boutique agency in the United Kingdom. “It is essential for a dental website to be structured to help it rank well in search results, attracting new patients. This includes on-page and off-page Search Engine Optimisation (SEO) techniques.”

It is a fact that patients are likely to book an appointment with a dentist that is close to their home or office and ranks highly in search engine results pages (SERPs). The statistics speak for themselves with Google experiencing three hundred and fifty times more local searches in the past three years. Local searches are based on geographical location and these have increased by three hundred and fifty times. People looking for a dental appointment are looking for dental practices in their local neighborhood.

Seventy-five percent of people that search for a business or dental practice in their local area, visit the business or practice within twenty-four hours. Twenty-eight percent of these will make an appointment. This statistic shows that local patients already have one foot through the door when they search for a dental practice close to them. They are searching for a reason, increasing the likelihood of them booking an appointment and becoming a loyal patient.

In addition to this, forty-six percent of searches carried out using Google are for local services. This means that for every two patients searching for a dental practice online, one of them is searching for a local service. “Our SEO service for dental practices also focuses on reputation management,” said Tony Andrews of Genie Crawl. “Seventy-six percent of people searching online trust online reviews as much as they would trust a personal recommendation.”

SEO services for dental practices also focus their attention on the fact that fifty-seven percent of consumers or patients will only use a business or dental practice that has at least four stars in local reviews. This shows the importance of online reputation management and how valuable good reviews are to potential patients moving forward.

About Us: Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction, and a free site analysis. To find out more, visit https://www.geniecrawl.com.