London, 1st July – Plus-size fitness guru, Julie Creffield, has today launched her One Big Fat Run campaign in a bid to get 1 million overweight or inactive women running around the world by 2020

Julie aims to break down the barriers that fat can’t be fit. A barrier that Julie has experienced firsthand after a GP told her that she was too fat to run the Brighton Marathon in 2013 - even though she had run a marathon just two years previously at a similar weight and had clocked up many miles in training since.

It was at this point that Julie turned her popular blog into an exciting plus-size fitness brand and campaign for overweight women that has inspired, encouraged and motivated thousands of women to take part in running events around the world.

“Two million fewer women than men play sport in the UK, with many citing fear as the primary reason for not taking part” says Julie. “This is sad and wrong and needs to change!”

OneBigFatRun is a unique virtual event which has been driven by social media and seen more than 5000 participants take part so far, but now Julie is hoping to grow the movement with a target of getting 10,000 women involved at the event this month on Sunday 31st July.

By proving this concept works Julie hopes to secure funding to create a mobile phone app and the technology needed to reach her target of 1 million women running by 2020.

Julie recently got down to the last 20 businesses in the grow category of Richard Bransons Voom Business competition, beating more than 5000 other UK businesses and she has huge plans for growing her community of likeminded women so that they can all meet, run and train together. With plans to train up Too Fat to Run coaches over the next 12 months the goal is for each city involved across the UK (and possibly outside of the UK eventually) to a Too Fat To Run coach who supports and hosts actual ‘One Big Fat Run’ events to support the virtual ones.

OneBigFatRun encourages participation at whatever level you are, so walk, jog, run we don’t mind. It is FREE to take part but yuou can buy a branded medal and tshirt from www.toofattorun.co.uk/shop to support the cause.

Women can take part alone, or with their family or friends, and up and down the country there will be small groups of women from running clubs, community groups, slimming clubs getting together to run as a team.

To sign up and support Julie in her efforts to help the worlds plus size women get fitter, visit www.toofattorun.co.uk/one-big-fat-run

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Media Contact:
Julie Creffield, Founder
P: 07961374772
E: [email protected]