Influencer marketing has turned out to be the most promising discipline of digital marketing. It has got the charm to engage the businesses with desirable audiences. This arena of marketing has opened up an entirely new door for the company that lets them connect with the audience in the most natural and relatable way. Now, as people have started connecting globally, companies have also started to explore many different approaches to grab attention and stabilize relationships.
Well, many researches have even revealed that in the past three years the number of google searches related to influencer marketing has increased by 1500%, and this clearly shows that influence marketing is not going anywhere. Another study has proven very interesting yet related results that clearly claims that, these days 70% of teenagers trust the influencers more than the celebrities.
Keeping all the studies and facts aside, we’d really love to take you on a journey that holds the visionary future of influencer marketing.
The future of this marketing holds the perspective of collectiveness. Rather than individuals, if the marketers start putting more emphasis on the grouping of individual influencers on the basis of contents they create, the ideas will profitably grow and will start getting transferred into different influential groups and this will really make it easier to market the brands. As this marketing talks about change and evolution, this categorisation is going to bring authenticity with multiple folds of profit.
Considering the current increasing graph of influencer marketing, it becomes very clear that it is going to get more investments as well as more resources when compared to other niches of marketing. People and companies will start spending more money on the deserving creators who have the talent to give some amazing content gathered from different plots. Basically, the ability of storytelling and content-writing is going to be the primary demand in the future.
Second, videos are going to takeover the place of blog posts and articles. Why? Because people find videos more eye-catching, appealing, easy to view and digest.
Third, comes the part of collaborations. In recent coming years we can see long term relationships between brands and influencers as this saves brand’s time and effort to seek out new ones for every campaign.
Last comes the new skill of using their own employees as influencers. At first, this might seem a bit inappropriate but really turns out much more genuine as the employee’s opinion of the brand comes much more detailed and correct as they know the company’s in and out thoroughly.
Influencer marketing has proven itself to be a very powerful agent for both marketing as well as customer experience. If you really want to closely experience the magic of Micro macro creators agency in India, do reach us out once.
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