They can also peruse an expansive universe of Star Trek merchandise and collectibles, ranging from board games to autographed posters and 3D crystal art. In addition to the conventions in New York and Las Vegas, the celebration of 50 years of Star Trek has already featured a 100-city concert tour with a live symphony orchestra, a touring art exhibit that launched at San Diego’s Comic-Con earlier this year, the Starfleet Academy Experience at New York’s Intrepid Museum, and the Smithsonian Institution’s restoration of the original shooting model of the U. S. S. Enterprise. he extended celebration has no doubt represented a significant investment from CBS, but Kalodner said it’s a worthy rollout for a massively popular franchise she admits is one of the most valuable properties owned by CBS. (She declined to put a monetary value on the franchise, though CNBC estimated its value at greater than $4 billion roughly a decade ago. ) And, Mission New York also allows CBS to balance honoring the franchise’s past with stoking fans’ excitement over Star Trek’s present and future.

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