Dubai, UAE – 10th June, 2025 — IAS Media, a premier media representation agency headquartered in Dubai, is proud to announce the continued expansion of its strategic partnership with Sony Entertainment Television, further solidifying its role as the exclusive advertising representative for Sony TV, Sony SAB, and Sony MAX across the GCC region. This exclusive collaboration empowers brands and advertisers to directly access one of the most powerful media networks catering to South Asian audiences in the UAE, Saudi Arabia, Qatar, Bahrain, Oman, and Kuwait.

With a legacy of delivering high-impact advertising solutions, IAS Media now offers even more robust and tailored advertising opportunities on Sony’s iconic channels — widely recognized for their prime-time drama series, comedy shows, reality TV, and Bollywood blockbusters.

Unlocking Premium Media Real Estate in the GCC

The extended partnership with Sony Entertainment Television gives IAS Media unparalleled access to some of the most viewed and culturally influential TV platforms in the Middle East. From family-centric serials to festive event programming and blockbuster movies, Sony’s channels dominate ratings in key South Asian demographics throughout the region.

“This partnership strengthens our ability to offer advertisers prime visibility, strategic ad placement, and unmatched audience engagement,” said a spokesperson at IAS Media. “Sony’s dynamic content portfolio, paired with our regional insight, enables brands to resonate deeply with their target viewers.”

What This Means for Advertisers

Through this exclusive arrangement, IAS Media delivers:

Priority Ad Slots: Secure premium inventory during high-traffic viewing windows, including festivals like Ramadan, Eid, Diwali, and national holidays.


Customized Advertising Packages: Tailored campaigns that align with your brand’s goals and audience demographics.


Integrated Marketing Solutions: Leverage IAS Media’s expertise in multi-channel planning across TV, digital, print, and programmatic platforms to drive campaign synergy and maximize ROI.


Audience-Centric Reach: Tap into millions of loyal Sony viewers across the GCC, particularly from the growing South Asian expatriate population.


A Strategic Partner for Global and Regional Brands

With over two decades of experience, IAS Media is the go-to partner for global brands looking to penetrate the GCC market with culturally relevant, high-performing campaigns. The company's role as the exclusive GCC media representative for Sony Entertainment Television enhances its capacity to deliver targeted, measurable outcomes across sectors including FMCG, real estate, banking, technology, and automotive.

The collaboration further enhances IAS Media’s mission to be the bridge between international content providers and GCC advertisers — delivering impactful stories on screens that matter most to the audience.

About IAS Media

IAS Media is a leading media representation company based in Dubai, offering integrated advertising solutions across television, print, digital, and programmatic platforms. As the trusted partner for global media brands such as Sony Entertainment Network and ARY Digital, IAS Media enables advertisers to access high-value media properties and audiences across the GCC and MENA regions.

Media Contact
IAS Media FZ LLC
Phone: +971 4 4475760
Email: [email protected]
Website: www.iasmedia.com