Dubai, UAE – 29th May, 2025 — As global media consumption patterns shift and the GCC region continues to emerge as a dynamic hub for advertising, IAS Media has firmly positioned itself as the premier choice for international media representation in the Middle East. With an unmatched portfolio of world-renowned media brands such as Sony TV, Sony SAB, Sony MAX, ARY Digital, ARY News, and others, IAS Media is enabling advertisers to tap into premium content platforms and high-impact television audiences across the GCC.
Trusted by the World’s Leading Media Brands

Over the past two decades, IAS Media has earned the confidence of some of the most prestigious television networks and publishers, offering strategic access to audiences in UAE, Saudi Arabia, Qatar, Bahrain, Oman, and Kuwait. As the exclusive media representative for top-tier broadcasters, IAS Media ensures seamless advertising integration, cultural relevance, and performance-driven campaigns tailored for the region.

“Our commitment to delivering localized advertising solutions, backed by data and deep market understanding, has made us the go-to partner for global media brands looking to penetrate the GCC landscape,” said a spokesperson at IAS Media.

Exclusive Representation of Television Powerhouses
IAS Media’s portfolio boasts exclusive ad sales rights for some of the most influential names in television:
Sony Entertainment Television (Sony TV, Sony SAB, Sony MAX): A household name for South Asian audiences in the GCC, these channels deliver high ratings with their compelling drama, comedy, and blockbuster content.


ARY Network (ARY Digital, ARY News): A major media force among Pakistani expatriates in the GCC, offering rich entertainment, current affairs, and news coverage.


With access to prime-time slots, customized ad packages, and sponsorship opportunities, IAS Media ensures that brands can make the most of their advertising spend on channels that resonate with loyal viewers.
Multi-Platform Reach Beyond Television

While IAS Media has a stronghold in TV advertising in the UAE and GCC, the company’s expertise extends into print media, digital platforms, and programmatic advertising solutions. This multi-platform approach helps global media brands and advertisers maintain a consistent presence across multiple touchpoints in the consumer journey.

Their programmatic advertising services in the UAE empower brands to reach their audiences more precisely, while print media advertising continues to be leveraged for credibility and local influence — especially through high-circulation regional publications.

Why Global Brands Prefer IAS Media

1. Deep Market Knowledge
IAS Media brings over 20 years of experience operating within the GCC, allowing them to create campaigns that are regionally relevant and culturally attuned.

2. Exclusive Access to Top Networks
Their partnerships with Sony and ARY networks mean that advertisers receive premium ad slots and priority placements, especially during peak seasons like Ramadan, Eid, Diwali, and major sporting events.

3. Full-Service Advertising Support
From media planning to creative execution, IAS Media offers a 360-degree advertising solution — making them more than just a media representation company; they are a strategic marketing partner.

4. Cross-Channel Integration
IAS Media empowers brands to deliver synchronized campaigns across TV, digital, and print, increasing frequency, visibility, and ROI.

5. Proven Results
With a growing list of regional and international clients, IAS Media has helped launch, sustain, and scale high-impact campaigns for FMCG, automotive, real estate, financial services, and technology brands.

A Bridge Between Global Brands and GCC Audiences
IAS Media continues to play a pivotal role in connecting international media channels with GCC-based advertisers and agencies. Whether it’s local TV advertising in the UAE or cross-border media campaigns across MENA, IAS Media is the trusted name for reliable delivery, strategic insight, and measurable outcomes.
The media landscape in the GCC is evolving, and with more brands seeking premium audience segments, IAS Media is perfectly positioned to help them succeed with the right media mix.

About IAS Media
IAS Media is a leading media representation company headquartered in Dubai, offering a full suite of advertising solutions across TV, digital, print, and programmatic platforms. Representing global networks such as Sony Entertainment Network and ARY Digital, IAS Media bridges the gap between international media brands and advertisers targeting the GCC and MENA regions.

Media Contact
IAS Media FZ LLC
Phone: +971 4 4475760
Email: [email protected]
Website: www.iasmedia.com