Beard grooming is a part of men’s grooming that involves cleaning, brushing and trimming the beard using various products, which include trimmers, oils, shampoos, gels, moisturizers and softeners. They prevent the beard from looking flaky, dusty and shaggy, as well as maintaining the overall hygiene and appearance. Nowadays, the beard has become a style statement among men, owing to which the demand for beard grooming products is escalating across the globe.
Rapid urbanization, in confluence with the growing awareness among men about personal grooming, represents one of the major factors driving the global beard grooming products market growth. Additionally, the rising influence of social media, digital marketing and celebrity endorsements are propelling the growth of the market. Moreover, owing to inflating income levels, consumers are willing to spend more on premium products. Other than this, several manufacturers operating in the industry are offering organic and natural products to expand their existing consumer base. These factors are anticipated to create a positive influence on the market growth in the coming years.
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Insights on Market Segmentation:
Market Breakup by Product:
Market Breakup by Type:
Market Breakup by Age Group:
Market Breakup by Distribution Channel:
Supermarkets and Hypermarkets
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Market Breakup by End-User:
Market Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined with some of the key players being The Famous Beard Oil Company, The Man Company, Beardbrand, The Bearded Bastard, Texas Beard Company, Billy Jealousy, Smoky Mountain Beard Co., LLC, Scotch Porter, Honest Amish, Murdock London etc.
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