PG Diploma in Marketing Management is a 2-year course. Marketing is a procedure process to determine what products customers may be curious about and what kind of strategy to be utilised in Sales, Communications and Business Development. Marketing Management is useful in any organization because marketing is the core growth of the organization.
The Program covers fundamentals of Operations and Marketing Management, HR, Finance, General Management etc. This Program helps Scholars to boost their managerial skills of the business. The Program curriculum constantly updates by exploring new marketing techniques and provides a far better understanding of the marketing.
Scholars can get admission in the Program only after completing Bachelors degree in any discipline from any recognized university with minimum 50% marks at Graduation level. Admission in a number of the institute is done after clearing entrance tests conducted by the University or through MAT/ CAT test scores.
Marketing managers face one of the most important challenges in today’s world, to create a marketing plan in such a way that it delivers optimum and value constructive results. This programme helps in understanding various disciplines of Management and Integrated Marketing Communication, concepts of advertising sales and PR , segmentation, targeting, customer relationship management, and Global Marketing Strategy.
PGD in Financial Management Program protects perilous learning like assets management, international finance, mergers, and acquisition. It helps and delivers wide knowledge in analyzing cost centres, expenses of organization and making effective balance sheets. After successful completion of the Program, the scholar is capable of exploring various careers like research and academic institutes, banks.
PGDM Financial Management contracts with Programs that require critical thinking and analyzing skills. The analyzing part contains the knowledge reliant on areas like balancing balance sheets, cost-minimizing, and maximizing profit. This program emphasizes developing financial management skills vital by industry.
The main objective of this Program is to deliver the applicant with deep knowledge in the financial and banking industries. Also provided knowledge of national and international financial ideas and techniques. This Program benefits in improving learners in managing critical situations over the financial areas to be responsible for more benefits. The applicants also are eligible to participate in higher education like masters, MPhil and PhD where this can develop the grade scale of the scholar.
PGDM in Marketing Program is beneficial for executives working in any organization primarily because marketing is core to the sustenance and growth of these organizations. Professionals from this sector are going to be ready to effectively create brand management strategies and function as marketing professionals if they enrol for marketing management Programs. The Program offers a unique opportunity to fresh graduates and experienced persons alike who want to enter the challenging field of marketing where professional growth is limited by nothing but their aptitude, ambition, application and will.
The demand for marketing experts grows at ever-increasing rates, courtesy the expansion of the worldwide as well national business. So, be it in domestic or global markets, whether handling physical products or services, there are multiple special areas with an urgent requirement for qualified managers.
The Program takes into consideration various aspects like strategic management, communication skills, human resource management, and product management as well. The Program is perfectly fitted for those already working in sales or the novices seeking a career in marketing.
They can benefit from the broad theory and practical base that the Program provides. PGDM in Marketing graduates could also be hired as Marketing research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc.