PG Diploma in Marketing Management (PGDMM) is a 2 years program divided into 4 semesters. The program curriculum includes disciplines of management and marketing communication, principles of advertising, sales and relations, segmentation, targeting, positioning and deploying.
In the PGDM program, applicants are taught concepts of global marketing strategy and customer relationship management. They learn how to apply the strategies and concepts of Marketing Management in actual life and additionally to illustrate marketing particular calibre in decision making at the workplace.
The top 10 colleges offering PGDM are:
Management Development Institute (MDI) Gurgaon
Bangalore University, Bangalore
Great Lakes Institute of Management, Chennai
P. Jain Institute of Management & Research, Mumbai
JK Business School, Gurgaon
Xavier Labor Relations Institute (XLRI) Jamshedpur
Accman Institute of Management, UP
International Management Institute New Delhi
IILM Institute of Higher Education
Most of the work of the Marketing Managers is desk primarily based in the office. They get to meet lots of people and present their thoughts and techniques through a platform and digital media. Most of the time they're involved in official meetings with the clients. Most of the Marketing Managers work for 37 hours a week, usually between 9am-6pm. When working for an International Company, they get to go to numerous countries as well.
PGDM financial management and Marketing Management: Jobs and Careers Opportunities
Product Based Companies
IT & Telecom
Students with PGD in Marketing Management are offered jobs–
Accounts Manager/ Executives (Advertising)
Research Manager/ Senior Analyst
Business Development Manager
Salary: Post-graduates in Marketing Management
The salary at access level (0-5 years) is around 3.5-4 Lakhs. This salary hikes by approx 15% Lakhs at mid-career (5-10 years) and increases by approx 43% and 45% with experience from 10-20 years and more than 20 years respectively.
Postgraduate Diploma in Marketing Management: Recruiters
Cornerstone International Group
Heidrick & Struggles
RGF Executive Search
People Post Graduated in PGDMM can specialise in the following fields-
Product & Brand Management
Marketing of Insurance & Other Financial Products
Sales and Distribution Management
Art of selling
Business Marketing Management
Requirements for PGDMM
Bachelor’s degree from a recognized institute in any field with Institute wise varying criteria of minimum percent in graduation and a valid score scored in any of the entrance exams like CAT, MAT, XAT, GMAT, CMAT, ATMA or any University or Institute level exam.
Postgraduate Diploma in Marketing Management: Scope
Almost every region and industry needs marketers. So a PGDM in Marketing graduate has many varied industries to select from. Sectors like FMCG, information technology, consumer durables, automobiles etc. provide diverse marketing jobs. Industries like education,real estate, tourism, financial services etc. require marketers to sell out their services and products to be a brand in the market.