A good quality website is essential in 2023, helping businesses make an excellent first impression on visitors. It is essential to make a good first impression, boost brand visibility, engage with customers and improve conversion rates. A well designed site is one of the characteristics of a good website this year, reflecting your business, products and services and your overall brand.

Anoop Krishnan, the Marketing Director at Indazo, said “It is also essential that any website works quickly and provides valuable information. Every page must be fast and functional. A slow loading website that doesn't load within three seconds can result in losing a potential customer to a competitor.”

2023, website developers and designers are focusing on user experience. User experience doesn't only play a vital role in your visitors experience, it is also a very important aspect of search engine optimisation (SEO). Creating a website that is easy to navigate and enables visitors to find the information they are looking for is very important this year.

Anoop Krishnan, went on to say “A site needs to look professional and work on any platform. With more people using smart phones and tablets to conduct online searches, it is more important than ever for businesses to ensure their website is mobile friendly. A website that is not mobile friendly is not easy to use on a small touch screen and will take longer to load. I cannot stress enough how important this is, taking into consideration that almost sixty percent of people searching online do so on their mobile device.”

Over the years, it has been mentioned time and time again the importance of high quality content and this remains just as important this year. Language used must make sense to the audience, it must be interesting, valuable and new. The information needs to be relevant, up to date and accurate. Keeping up with fresh and valuable content is one of the many characteristics of a good website in 2023.

“The final characteristics of a good website that is worth mentioning for 2023, is a clear call to action,” said Anoop Krishnan. “It doesn't matter what site you have, a clear call to action encourages visitors to take action. This can be to share your article on social media, join your newsletter or mailing list, or make a purchase.”

About Us:

Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for their high levels of service and proven results. The company focuses on helping their customers drive more traffic to their website with a host of top quality services their customers can rely on and trust. The company offers everything form pay per click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their on line goals, offering years of knowledge and experience combined with proven results that are white hat and ethical. To find out more, visit https://www.indazo.com/.