While the design of your website is important, there are other important website characteristics that are needed to boost your brand in 2023. “The majority of visitors will come to a website because of content, they are looking for something specific,” said Anoop Krishnan, the Marketing Director at Indazo, an India based digital marketing specialist. “Website visitors are looking for answers to questions, they are looking to purchase a product or they want to find out about services.”
Website content must be high quality in 2023, it must provide valuable information and it is an essential part of any website. Good website characteristics in 2023 also focus on the purpose of the website and every website needs a specific purpose. The website purpose must be clear to any visitors within seconds of them arriving on the website.
With constant updates and changes in search engine optimisation, user friendly and functional websites are essential this year. They must be easy to use and offer an excellent user experience. A bad or frustrating user experience increases the websites bounce rate, with people leaving the site and visiting competitor websites.
Anoop Krishnan, the Marketing Director at Indazo, went on to say “A website must look good, it should be simple and clean. A professionally designed website with appropriate content and good user friendliness goes a long way in increasing conversion rates this year.”
Google and other top search engines rank websites based on content, user friendliness and ease of navigation. Navigation has an impact on the user experience. A visitor must be able to find what they are looking for quickly and easily. A navigation menu with links to main pages makes the user experience better, helping to keep visitors on the website for longer.
In 2023, we are living in a fast-paced world and when people go online they expect to find what they need quickly. They don't have time to sit and wait for web pages to load. A good website will load a page within two to five seconds. A slow loading website will cause visitors to leave and go elsewhere to find what they are looking for.
Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for their high levels of service and proven results. The company focuses on helping their customers drive more traffic to their website with a host of top quality services their customers can rely on and trust. The company offers everything form pay per click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their on line goals, offering years of knowledge and experience combined with proven results that are white hat and ethical. To find out more, visit https://www.indazo.com/.