The marketing world is one that is changing fast and every day. In an era of social media, audience analytics, and automated ads it is even more so. For businesses to thrive during such times of change, it is important to stay updated about new trends in marketing and branding. The top business schools, the best MBA colleges in Maharashtra emphasize on the same, to equip young business leaders of tomorrow to lead their organizations with a powerful vision and confidence.
Here are a few ways to leverage the current trends for the maximum benefit of a business:
1) Virtual Reality (VR)
This is a marketing tool that is rather popular in the marketplace for big and small brands alike. The challenge here is to use this tool in a way that is relevant to your brand and adds meaning to your communication theme and message for the target audience. It is a great tool to explore, as developments in VR are still happening.

2) Interactive Content
Several brands, especially in the B2B space rely on blogs to generate leads as part of their content market strategy. Interactive web experiences aid in engaging visitors on your business website.

3) User-Generated Content
Authenticity from brands is becoming of prime importance to consumers. About 86% of consumers consider brand authenticity important in making the decision about which brand to support. 60% said that they consider user-generated content to be most authentic. Integrating trusted and engaging user content with the help of multichannel efforts in marketing can help brands win the trust and hearts of their consumers.

4) Artificial Intelligence (AI)
Artificial intelligence helps increase user engagement. It is possible to integrate AI in a web-site's chat-bot or Facebook messenger, though this requires high levels of creativity and an excellent understanding of a brand’s target audience. If done well, AI can serve to make user experience more delightful and fun, wanting them to come back for more.

5) Chat-bots
Apart from making the consumer experience more delightful, chat-bots can be used for answering FAQs, placing orders, and for customer service.
MBA colleges in Pune and all over the country are ensuring that their students have access to the most recent developments in the world of marketing and keep themselves well-informed of these so that they can develop innovative marketing strategies in the organisations they join.