Digital out-of-home (OOH) refers to a dynamic communication medium intended to reach consumers outside their homes. It offers technological advantages, such as targeting and enhancing traffic data, which makes it one of the fastest-growing forms of advertising. Airports, bus shelters, railway stations, medical waiting rooms, shopping malls, retail stores, movie theatres and roadways are some of the places where these advertisements are displayed. This is leading to the expansion of digital and internet-based advertising platforms around the world.

The incorporation of artificial intelligence (AI) allows advertising agencies and marketing companies to obtain information about the time, place and preferences of individuals, which in turn, is boosting the sales of digital OOH worldwide. Apart from this, as digital OOH is cost-effective, eliminates paper waste and can be managed easily, it is attracting attention from various end users. In addition, the decline in the cost of digital advertisements is positively influencing the market growth.

For more information about this report visit: https://www.imarcgroup.com/digital-ooh-market

Key Market Segmentation:

Market Breakup by Format Type

Digital Billboards
Video Advertising
Ambient Advertising
Others

Market Breakup by Application

Outdoor
Indoor

Market Breakup by End-User

Retail
Recreation
Banking
Transportation
Education
Others

Market Breakup by Region

Europe
North America
Asia Pacific
Middle East and Africa
Latin America

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