Market Overview
Tonic water is a carbonated drink that includes quinine as a major ingredient. Quinine has been used for its medicinal properties to treat malaria and other diseases. Quinine in tonic water tastes bitter and was used earlier as a palatable way to consume quinine medicine. Recently tonic water has gained popularity as a drink mixer in gin and vodka-based alcoholic drinks. Direct consumption of tonic for bitter flavor has also been a key driver driving the growth of tonic water market.
Tonic water market has been segmented by type into flavored and non-flavored. Flavored tonic water dominates the market owing to the variety and palatable taste. Flavored tonic water contains added high fructose corn syrup or sugar and artificial sweeteners, such as aspartame, to cut the bitter taste of quinine making tonic water a direct consuming refreshing drink. Flavored tonic water also imparts a distinct taste when used as a drink mixer in cocktails and vodka-based alcohol drinks.

Competitive Landscape
Some of the key players in the global tonic water market are Fever-Tree (UK), Dr Pepper Snapple Group (US), SodaStream International Ltd. (Israel), A.S. Watson Group (China), Fentimans (UK), Seagram Company Ltd. (Canada), White Rock Beverages (US), Hansen Beverage Company, Inc. (US), Stirrings (US), and East Imperial (New Zealand).

Market Segmentation
The global tonic water market has been segmented into type, packaging type, distribution channel, and region.
The market on the basis of type has been segmented into flavored and non-flavored.
The market, by packaging type, has been segmented into bottles and cans.
The market, by distribution channel, has been segmented into store based and non-store based
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Regional Analysis
Europe is holding the maximum share of the tonic water market due to high inclination towards consumption of both alcoholic and non-alcoholic beverages. In Germany, the addition of quinine is regulated by the German Flavorings Directive, while permitting a limit of quinine content in tonic water as 85mg/l. The quinine content in tonic water makes it a favorable drink mixer in this region, thereby, boosting the growth of the market.
North America being a matured market is also showing a decent market growth of tonic water owing to high inclination for mixed drinks and medicinal beverages. Asia-Pacific is witnessed to be the fastest growing market for tonic water owing to the growing population, mainly inclined towards adoption of global eating habits.
Globally, the market for tonic water is growing at a steady rate and it is expected that key players will develop more products in terms of flavor, texture, pricing, and packaging to attract more consumers.
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