We also know that content marketing is the most expensive aspect of SEO. Unfortunately, this means that a significant portion of your content creator's efforts may not be driving organic search traffic to your site. Many businesses are perplexed by this statistic. What can I do to make sure my content generates organic Google traffic? What steps can I take to refocus my SEO team's efforts on areas that matter?
Here are four content creation tasks you can automate right now to boost your team's productivity, success, and profit margin.
Task 1: Automate Your Most Important Content Prioritization Strategy - Launching a content strategy, one of the first considerations is where to focus your efforts to increase SEO performance. Automation can help you quickly figure out which pieces of content to prioritize and how to change your strategy for better results. What pieces of content should stay posted? What should I optimize? Where should you start? It is not always easy to identify top priorities when creating a content update strategy, especially when your website has hundreds or thousands of pages. Fortunately, proven auditing techniques, like our dedicated flowchart, give you suggestions on what to prioritize in your content review process. SEO Services Melbourne intended to increase visibility and ultimately organic search traffic to websites.
Task 2: Automate Competitor Analysis:
For two reasons, competitor analysis is essential. First, it enables you to identify your competitors' strengths and weaknesses and the expectations of your audience and Google on your target topic. With new players entering the market daily and Google's regular updates, competitor analysis necessitates constant monitoring. Automation can assist you in centralizing your competitors' content and rapidly identifying new opportunities to improve your SEO performance and gain market share. Viewing your competitor's content structure allows you to analyze how top performers cover topics and what content Google favors. It also means knowing what users are expecting online or the search intent behind your query, based on the search engine results page (SERP). In the end, it all comes down to understanding the meaning behind the SERP to know exactly what content to create.
Task 3: Automate the creation of content optimized for Google and its audience: While there are SEO guidelines for optimizing content, not all copywriters follow these rules. In this case, content summaries can help keep your team on track. SEO experts understand that the most crucial step is to create short templates at the start of your strategy. This template should include your article's keyword list, expected format, and purpose. Writers can use these links to stay updated on the latest resources. Next, create relevant and automated content summaries. A writer's time is valuable for developing a content strategy and determining the best content direction. Web Design Melbourne is one of the easiest accessible higher paid fields as you do not need a traditional university degree to become qualified.
Task 4: Automate Tracking Your ROI - Tracking the impact of content marketing is still one of the most challenging tasks for marketing departments. 68 percent of B2C marketers in 2019 are unsure how to evaluate the ROI and relevance of their content. Knowing how to track your ROI is essential for ensuring that your content strategy is effective. Every marketing team should prioritize monitoring the progress of their content creation (the macro view) and the performance of content created and updated with business-relevant KPIs (the micro view). Automation will allow you to see how your content creation is performing in real-time at a glance.