Microcontrollers have myriad of applications, on account of its premium features. However, there are different types of microcontrollers to meet the requirements of a specific application. Since cost is an important factor while manufacturing, it is only coherent to pick the most economical device that goes with the application’s needs. Consequently, microcontrollers are usually tailored for specific applications. Globally, the automotive industry has been witnessing a period of moderately strong growth as well as profitability. The annual sales have surpassed prerecession levels in some of the economies.

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The on-going technological advancements including vehicle connectivity, interactive safety systems and finally self-driving cars will change the global scenario in the near future. The automobiles though mechanical to its soul, will go digital world over the forecast period, thus leveraging the characteristics of microcontroller. This will drive the demand for microcontrollers during the forecast period.

The growing awareness among tech savvy consumers is leading to smartphone proliferation across the globe. The sales of smartphone are driven by the demand for low cost smartphones in the developing economies and inexpensive 4G smartphones in emerging markets worldwide. The global smartphone market is increasing at a significant rate, with numbers varying from market-to-market basis. This will propel the demand for microcontrollers in the coming years.

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Some of the key companies operating in the global microcontroller market include Texas Instruments Incorporated, Microchip Technology Inc., Silicon Laboratories, Intel Corporation, Renesas Electronics Corporation, Maxim Integrated, Fairchild Semiconductor, STMicroelectronics, Analog Devices Inc. and Samsung Semiconductor.
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