The British natural beauty brand Lush Cosmetics (hereinafter referred to as “Lush”) opened its concept store “LUSH Harajuku” in Harajuku, Tokyo. This is the first store under the brand that only sells star products-'Bath Bomb'. The store was launched as part of the LushLabs experimental program. The store space is divided into upper and lower floors. In addition to regular bubble bomb products, seasonal products and store exclusive products will also be added later.

Traditionally, bathing hot springs and shared family bathrooms are an important part of Japanese bathing culture. However, research shows that young people prefer quick showers rather than baths. The opening of LUSH Harajuku is also intended to help promote Japan's unique bathing culture. LUSH Harajuku did not use the traditional way to display products, but let consumers use the new LushLab mobile app to scan different types of 'bubble bombs' to see the product ingredient list and watch the digital demonstration of the product. LUSH Harajuku also launched the cute mascot Bath Bomb Chan, which is the first time Lush has used a mascot in history.

The store also adopted the concept of Lush Naked (naked packaging), which only sells unpackaged goods. In addition, this concept store also encourages consumers to provide feedback about the retail experience and collect these data. Every comment, feedback and criticism will be received by Lush, which will help the brand shape future stores and open up other areas of innovation. At the same time, related apps will also collect feedback from consumers around the world and provide a series of augmented reality (AR) services in the UK, South Korea, Japan, Germany, Italy,

France and Plastic Cosmetic Jars Manufacturers. This Tokyo Harajuku concept store is Lush's third concept store after Milan and Berlin. It aims to provide consumers with a new integrated retail experience and ensure that they obtain all the product information they need in a responsible manner. It is reported that in order to celebrate the opening of the Tokyo concept store, Lush will simultaneously launch 12 limited-edition bubble bombs in the UK market. Lush was founded in 1995 in Liverpool, England, and is known for selling colorful and unique scented personal care and cosmetics. Its products use a vegetarian formula (some contain lanolin, milk, eggs, honey and beeswax) and use only fair-trade raw materials to reduce environmentally harmful ingredients such as palm oil and glitter plastic.

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