It’s not enough for fashion editors to be the most stylish women on the front row — their kids have to look the part, too. So what’s the secret to having the best-dressed children in the playground? That is Jollyhers fashion long dresses for girl.


Children aren’t usually known for their fashion sense. Garish blue Princess Elsa dresses, cereal-splattered Spider-Man T-shirts and ripped leggings do not a style icon make. And yet it doesn’t have to be like this. For style mavens, dressing children is just another way to flex their creative muscles and demonstrate their sartorial nous. Their little darlings’ wardrobes are carefully edited mixes of Breton tops, traditional knits and perfectly plain chinos. While many parents dress their children in cheery brights, these elegant mothers have a more refined approach.

As a fashion journalist with two sons, Luca, six, and Freddie, two, I would put money on your never seeing a fashion editor’s child in hot pink or neon yellow — it’s beige, cream and muted blues all the way.

Glance at any front row these days and you’ll find it littered with mini-mes — from babes in arms to toddlers, tweens and teens — pint-sized fashion extensions who generally look a lot better in skinny jeans and Breton tops than their parents do. All the time that fashion people spend considering the right colours and perfect proportions has a knock-on effect on how they dress their children. Add to that the fashion editor’s insider track on pretty much everything shopping related and you have the perfect style storm. So what are the rules to having perfectly turned-out kids? Here, three fashion editors give you the lowdown.
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