[NEW HAVEN, 11/10/2017] - Coforge Marketing, a results-driven digital marketing company that focuses on gaining leads and conversions for its clients, recognizes the importance of integrating social media into its marketing strategies. It uses the medium as reinforcement for organic and paid SEO services.

Social Media: An Integral Part of an SEO Strategy

It’s impressive how fast social media use has grown in the last decade. Pew Research Center reveals that 7 out of 10 Americans today use social media to engage, connect, share information, and entertain themselves. Smart Insights’ data, meanwhile, shows that social media users are increasing. Facebook is in the lead with 18% of the market share — around 1.8 billion users. Furthermore, Statista predicts that the total number of social media users will grow further to 2.9 billion in 2020.

The sheer number of users on these platforms makes social media important for SEO. After all, SEO’s purpose is to rank websites and improve online visibility.Although Google denies that social links are a direct ranking factor, there’s an undeniable correlation between social signals and search engine ranking.

Quality social signals trump quantity, however, and that’s what Coforge Marketing provides its clients.

Bridging Companies and Customers

Social media opens additional avenues for companies and organizations to get in touch with their customers, which is a universal marketing goal. In fact, 67% of consumers now go to Facebook or Twitter to find a resolution for their complaints. Gartner, a leading IT research company, says 90% of companies will use social media astheir primary venue for customer service by 2020.

Coforge Marketing is aware of these marketing and business practice shifts, which is why it uses social media to its clients’ advantage.

Opportunity for Savvy Digital Marketing

Having been in business for more than 15 years, Coforge Marketing saw the rise of social media as a certifiable strategy for digital marketing. As a result, the company has a deep understanding of how social media can contribute to an SEO campaign. It is beneficial on its own, but it can bring greater returns when used with other methods.

“Our process utilizes a comprehensive online marketing strategy,” it says on the company’s website.Along with effective SEO and website design, Coforge Marketing can deliver high-quality traffic and leads to its clients.

About Coforge Marketing

Coforge Marketing is a full-service digital marketing agency offering various services that help businesses connect better with their customers. The company specializes in search engine optimization and website design, but also offers its expertise forin-between services, such as PPC management, marketing automation, print and signage design, and branding campaigns. Visit any of its offices in New York, New York and New Haven, Connecticut.

Get in touch with Coforge Marketing at https://coforge.com.