Increasing health awareness, healthy lifestyle and rising number of health clubs and fitness centers and changing consumer clusters for nutritional product across the globe are the key growth drivers for the global sports nutrition market. According to a report published by a U.K.-based independent food research company in 2012, the proportion of respondents following healthy diet in the U.K. has increased from 70% in 2004 to 80% in 2012. Traditionally, bodybuilders and sportspersons are the major consumers for sports nutrition products. However in recent years, new user groups (recreational and lifestyle users) have increased their market share of sports nutrition. The market for sports nutrition is expanding from its major markets (North America) towards developing markets of Europe and Asia Pacific owing to ever-increasing population, rising income and rising living standard of consumers in these region. Countries such as India and China with their fast pace economic growth offer huge opportunities for sports nutrition market in the future. Moreover, surge in national and international sporting events and increased global participation in these; provide a good launch pad for the sports nutritional products.

Major growth challenges for the industry include threat of substitutes and negative publicity about the inclusion of banned/forbidden ingredients. Furthermore, changing consumer preferences and expansion of distribution channels are other growth inhibitors for the industry.

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The report segregates the sports nutrition market into three segments: Sports Food, Sports Drinks (excluding energy drinks) and Sports Supplements. It covers the historic as well as forecasted market sizes for different countries and regions.

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Major regions covered in the report are North America, Europe and Asia Pacific. Under North America, detailed information is provided for the U.S. and Canada. In Europe (excluding Russia), major countries covered are the U.K., Germany, France and Italy. Asia Pacific features Australia, China, Japan and India.

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Key points covered in the report

1) Report segments the market on the basis of types, application, products, technology, etc (as applicable)
2) The report covers geographic segmentation

North America
Europe
Asia
RoW

3) The report provides the market size and forecast for the different segments and geographies for the period of 2010 to 2020
4) The report provides company profiles of some of the leading companies operating in the market
5) The report also provides porters five forces analysis of the market.

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