The Anti-counterfeit Packaging (Food and Beverages) Market to grow at a CAGR of 16.1% during 2015 - 2020. Holograms segment would enjoy the leading position in overall authentication technology market, through to 2020. RFID technology exhibits fastest growth at 20.4% CAGR during the forecast period.

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Every year millions of people are deceived into buying counterfeited food and beverages, posing significant health and safety risks, leading the demand of anti-counterfeit packaging (ACP). Conventional authentication technologies still account for the highest revenue in the global ACP market owing to their economic pricing and ease of application. The growing adoption of track and trace technologies, such as RFID and Barcode, in premium product segments including wines and spirits, would gain significance over the forecast period.

Top key players profiled
• Alien Technology Corp.
• Alpvision
• Inksure Technologies
• Avery Dennison
• Flint Group
• Authentix Inc.

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Furthermore, barcode enabled product tracking helps in maintaining the supply chain integrity. Emerging tracking technologies, such as DNATrax, exhibit the highest potential in tracking food products with minimal side effects on human health. Lack of awareness for authentication solutions among local manufacturers and the lack of affordability of high end technologies (RFID technology) would limit the market growth. However, the awareness campaigns organized by anti-counterfeit trade associations, and regular interventions from government authorities would result in increased penetration of anti-counterfeit technologies.

Key finding of Anti-counterfeit Packaging (Food and Beverages) Market:
• In 2014, overt holograms held about two-third revenue share in the overall hologram authentication technologies market
• North America will continue to lead the global market due to higher adoption rate and affordability for novel traceable technologies, followed by Europe
• Asia-pacific is projected to be the fastest growing region at an estimated CAGR of 18.1% from 2015 to 2020
• Consumers continue to prefer paper barcode over polyester barcodes

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