A notebook is a light weighted personal computer. The technology used in notebooks to make it light in weight is known as flat-panel technology. The benefits associated with this technology is that it requires low power, is low in cost, and consumes low voltage, which is a factor for high adoption of notebooks.

Growing trend of BYOD is among factors for growth of the market

Growing trend of BYOD is one of the major factors for growth of the market. Growing concern of organisations towards improving organisation’s productivity is key factor for adopting BYOD trend in organisations in various sectors. Moreover, implementation of BYOD policy has aided in improving productivity and efficiency of employees, as they perform their respective tasks on their device, which in turn helps in increasing the productivity of the organisation. For instance, in 2013, in IBM Corporation 120,000 number of an employee were using their own smartphone, tablet in the workspace. Thus, adoption of BYOD trend by organisations helps in cutting down costs. Hence, increasing BYOD trend has increased demand for personal devices such as tablets, notebooks, smartphones, and others in the workplace. Therefore, this is expected to propel the growth of the notebook market.

Increasing penetration of smartphones is one of the major challenges for growth of the market

Increasing penetration of smartphones is one of the major challenges for growth of the market. For instance, according to the Coherent Market Insights analysis, the number of smart phone users was 2.5 billion in 2016 and it has grown up to 2.38 billion in 2017, globally. Advancement in technology in smartphones have enabled devices to offer same services as laptop, tablets, and notebooks. Several benefits offered by smartphones over notebooks are compact size, light weight, and easy mobility, which have increased its adoption over other devices. Therefore, these factors are responsible for hindering growth of the notebook market over the forecast period.

Global Notebook Market: Regional Insights

North America held the dominant position in the market in 2017 and it is expected to retain its dominance during the forecasted period (2018—2026). This is attributed to increasing adoption of BYOD trend among various vertical such as healthcare, IT, and retail. For instance, according to Coherent Market Insights’ analysis, in 2017, in the U.S., around 65% of the organisations including banking, healthcare, and IT sectors have adopted this trend wherein, employees use their personal devices in workplace. Major benefits associated with BYOD is cost reduction, mobility, and it also helps in increasing retention of the employees. Hence, increasing adoption of BYOD trend will positively help in fuelling growth of the market in this particular region.

Asia Pacific is anticipated to exhibit the highest CAGR during the forecasted period. This is owing to rising consumer disposable income coupled with increasing digitization of education in this region. This is one of the factors for increasing demand for notebook in this particular region. For instance, according to the Coherent Market Insight’s analysis, in India, the disposable personal income was US$ 2.28 billion in 2016 and it has increased to US$ 2.56 billion in 2017. Therefore, rising disposable income is expected to accelerate growth of the market in this particular region

Global Notebook Market: Competitive Insights

Key players operating in the global notebook market are Hewlett-Packard, Samsung Electronics, Dell, Inc., Acer, Inc., Lenovo Group, Ltd., Apple Inc., Micromax Informatics Ltd, Microsoft Corporation, Sony Corporation, and Asus Tek Computer, Inc. Major players such as Hewlett-Pack ward, Dell, and Acer are focusing on adopting product launches strategy, in order to gain a competitive edge in the market. For instance, in 2015 HP launched the HP Elite1000 series. It is a world’s thinnest and lightest commercial PC solution. Additionally, in 2017, Samsung launched the Notebook 9 series. The features included in Notebook 9 are it offers long lasting battery that can last for up to seven hours on a single charge. It also includes adaptive fast charging technology that offers up to two hours of backup in just 20 minutes of charging, and takes about 80 minutes to top up the battery to its full capacity. The USB Type-C port also allows users to charge this notebook using a smartphone charger.

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