India Energy and Sports Drink Market Outlook to 2017 - Led by Young Population Aged 15-35 years" presents a comprehensive analysis of the industry aspects including market size by value of sports and energy drink. The report also entails the market share analysis and company profiles of major players along with retail stores and distribution channel, survey analysis providing insights on the consumer preference and behavior. The future analysis, trends and developments, government regulations and segmentation by functionality and distribution channel have also been discussed in the industry research report.

India energy and sports drinks market has witnessed a phenomenal growth during 2007-2012. The industry has witnessed brisk growth in the last few years driven by the rising income levels, surging healthcare awareness and the changing taste preferences. The ever increasing popularity of cricket along with growing interest in sports such as football, hockey and tennis has contributed to the growth of energy and sports drinks market in the country.

India energy and sports drinks market is mainly dominated by the famous brands such as Red Bull, Tzinga and Gatorade. The total energy and sports drinks market in India has grown significantly at a CAGR of 26.7% during 2007-2012. The energy and sports drinks market in India witnessed revenue worth USD ~ million in 2012 which grew from USD ~ million in 2007.

The consumption of energy drinks such as Red Bull and Cloud 9 have increased in pubs and bars in India. The popularity of pubs, bars, clubs and lounges (PBCL) in India has grown considerably over the past few years. This growth has been majorly driven by the changing lifestyles in India. The surging social gatherings and the culture of clubbing and partying has grown majorly amongst the young working population of the country. Pubs and bars in India offer energy drinks to their customers, which are major consumed mixed with vodkas. The PBCL market in India has grown at a CAGR of 17.4% from 2007-2012. The PBCL market in India witnessed revenues worth USD 1,934.3 million in 2012 which has grown from USD 867.0 million in 2007.

Energy drinks in the country are supplied through several distribution channels of which the traditional trade has enjoyed popularity as the preferred medium for the purchase of energy drinks in India. The traditional trade contributed a share of ~% to the energy drink market of India in 2012 while the new channel development which included pubs, bars and lounges contributed a share of ~% to the energy drink market in India in 2012.

The energy drink market is dominated by Red Bull with a market share of ~% in 2012. Red Bull is widely available in supermarkets, hypermarkets and in the general retail stores in the country. Red Bull is also offered by several pubs, clubs and lounges in the country. Red Bull has a strong distribution channel in the Indian market and has its reach all across the country.

The booming fitness industry driven by the increasing number of gyms in the country is also likely to contribute to the growth of India sports drinks market in the coming years. The energy and sports drinks market with consumers at play which include the sports professionals and the gym goers is likely to grow at a CAGR of 13.9% during 2012-2017. The rising awareness about fitness and wellness benefits amongst the middle class segment of the population will encourage health club chains to expand their centers across the potential markets in India. The energy and sports drinks market in India is projected to grow at a CAGR of 17.8% during 2012-2017.

Key Topics Covered in the Report
The market size of the Asia and India energy and sports drinks market size in terms of value in the last 5 years (2007 - 2012)
India energy and sports drinks market segmentation by functionality (at work, play and leisure)
India energy drinks market segmentation by distribution channel (Traditional retail stores, pubs, bars, clubs and lounges, hypermarkets and supermarkets)
Trends and Developments and Government regulations in the sports and energy market in India
Competitive landscape and company profiles of the major brands and players operating in energy drinks market (Red Bull, Tzinga, Gatorade and others)
Retail survey involving customer profile and preference for energy drinks and sports drinks in India
Future projections and macro economic factors of the India sports and energy drink market

Source: https://www.kenresearch.com/agriculture-food-beverages/beverages/india-energy-and-sports-drink-market-research-report/431-104.html

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