Women’s wear market in any country across the globe primarily caters to the outfits that include- Women's Nightwear, Women's Outerwear, Women's Swimwear, and Women's Underwear.
According to the report, “Womenswear in Germany”, women’s wear industry in Germany has reckoned for the majority of cumulative apparel value sales i.e. around 58% in 2016. Different varieties and ranges of collections have been found in the market if one compares it to the menswear market since German women ought to shop more than men in the country, even when it is not required. On the other hand, men in Germany are less likely to shop and make immediate on the spot purchases than women. However, a transition in this behavior is expected to be seen in future especially among younger generations and men in higher or highly visible work positions. At the same time, both menswear as well as womenswear has also faced similar challenges that have further led to a downfall in the sales value if compared to the past years’ performances. Women’s wear particularly has faced a stronger impact of the unfavorable conditions.
The retail sales of womenswear have prolonged to be dominated by the knitwear apparels in the country back since 2014. Knitwear jeans and trousers have been preferred much more by the German women and have accounted for great shares in the overall sales of the market in the past two years. However, with upcoming fashion trends it is expected that women would switch to other emerging styles in order to keep up with the modern changing lifestyles.
The brand named Hennes & Mauritz (better known as H&M) has persisted to lead the market in 2016 with a significant value share. The company besides providing a substantial product portfolio in accordance with the current demands and trends; also relishes a great level of perforation because of its extensive network of outlets and its evolving online platform. Moreover, products of this brand are offered at highly competitive prices in the industry which further contributes to its leading position in the market in front of other known expensive brand competitors.
An expensive competitive brand named Gucci has been currently dominating the mood of fashion in Germany and through its promotional campaigns; it has been successful in introducing the new concept of clothing being influenced “from the aesthetic of German 80s pop culture.” Following this, the brand named Givenchy has also adopted massive advertising techniques in order to promote its exclusive range of products in the market.
If one observes the country over the last few years, the practical appearance of trekking sandals and socks, which are complementary to the women’s wear, has prolonged to be an excellent trend. However, the marketing actions that mark the advent of fashionable clothing are undoubtedly on the turning point since now new romantic roots are being accepted by the people of Germany, which has anciently aimed at negligible styling. Certainly, there has been a rise in the appetite of women for buying more trendy and fashionable stuff.
It has been noticed that Germany accounts for the largest consumer base of apparels and footwear in Europe. Starting from H&M’s largest customer base to the developing options for online retailing, the country is all set to flourish well and relish success in future with the customers being satisfied by the ultimate level of convenience offered. New online concepts like- curated shopping, and mobile apps have recently assisted the market expand its retail value of sales. Even, the manufacturers and retailers are becoming immensely focused on online or multi-channel activities as they are able to well foresee the increasing demands that will spur the overall market.
Anyway, upcoming challenges including- the decreasing customer footfall in retail stores and unfavorable weather conditions in the country; will persist to threaten the value growth of womenswear in Germany but despite these, with the increasing popularity of online shopping and rising demands for more fashionable clothes supplemented with rising purchasing powers year after year; the German womenswear market is anticipated to register massive profits and proliferate healthily in the coming future.
Key Topics Covered in the Report
Germany Womenswear Market Research Report
Germany Women’s Apparels Industry Analysis
Germany Women’s Clothing Market Trends
Germany Upcoming Demand for Fashionable Women Clothing
Germany Womenswear Market Size
Germany Womenswear Market Trade Retailers
Germany Women’s Casual Wear Market Revenue
Germany Women’s Formal Wear Market Growth Opportunities
Germany Women’s Leading Fashion Brands
Germany Clothing and Footwear Industry Future Outlook
Germany Online Women Shopping Portals
Global Evolution in the Womenswear Industry
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Ankur Gupta, Head Marketing & Communications