• Future Growth of Herbal products and medicine market is expected to be led by sales of herbal hair care and skin care products
• The market players such as Dabur, Himalaya, Marico, and Emami are focusing on developing herbal products catering to specific needs of the customers and are adopting marketing and promotional strategies in order to attract customers

Ken Research announced its latest publication on “India Alternative Medicine and Herbal Products Market Outlook to 2018” which provides a comprehensive analysis of the herbal personal care products and herbal medicines. The report covers various aspects such as market size of India alternative medicine and herbal products market, segmentation on the basis of herbal medicines and herbal products, by types of herbal products such as ‘herbal hair care’ including herbal shampoo, hair oil and other herbal hair care products including herbal hair color, conditioners, by ‘herbal skin care’ comprising herbal face wash, herbal skin cream and others including face pack, face cleansers, by ‘herbal oral care products’, Chyawanprash, balms, and other medications (cold and cough, pain killers etc). The report is useful for herbal products and medicines manufacturers, wholesalers of drugs and herbal personal care products, retail chains and new players venturing in the market.

The alternative medicine and herbal products market in India has witnessed double digit growth in the recent years on account of rising demand for natural and herbal products over chemical based personal care products. The growing demand for alternative therapies and medicines to cure and prevent various ailments has also led to an increase in the revenue of the market. The growth in the herbal products market has been largely led by the herbal hair care and skin care segment which together account for a major share in the market. The India alternative medicine and herbal products market revenues have grown at a CAGR of 19.5% from FY’2008-FY’2013.

According to the research report, the India alternative medicine and herbal products market will grow at a considerable CAGR rate thus exceeding INR 504 billion by FY’2018 due to the increasing demand of natural and herbal products and medicines in the country.

“While rising awareness regarding use of herbal products and medicines over chemical based alternatives , increasing health consciousness and growing government efforts to promote the alternative medicine and traditional practices such as ayurveda, homeopathy and others in India will result in increased demand of alternative medicine and herbal products in India, volatility in global economy and rising competition among Indian herbal products and medicines manufacturers are few of the major challenges which will affect the growth of this industry in the future”, according to the Research Associate, Ken Research.

Key Topics Covered in the Report:
India Alternative Medicine and Herbal Products
- Market Size
- Market Segmentation by
o Herbal Medicines and Herbal Products- comprehensive coverage on product offerings and prices by major companies
o Herbal Hair Care Products
o Herbal Skin Care Products
o Herbal Oral care Products
o Chyawanprash
o Herbal Digestives
o Herbal Balms
- Trends and Development
- Government Policies and Initiatives
- SWOT Analysis
- Export of Herbal Products and Medicines
- Competition and Market Share
- Future Outlook
- Macro Economic Parameters
Key Products Mentioned in the Report
Herbal Shampoo
Herbal Hair Oil
Herbal Face Wash
Herbal Skin and Body Creams
Chyawanprash
Herbal Digestives and Balms
Companies Covered in the Report
Dabur India Limited
Marico Limited
Emami Limited
Himalaya Herbal Limited

Related Reports:
India Wellness Industry Outlook 2016 - Robust Growth in Alternative Therapy and Nutraceuticals Market
India Oral Care Industry Outlook to 2018 - Driven by Premiumization of Toothpaste and Mouthwashes

Source: https://www.kenresearch.com/healthcare/skin-and-personal-care-industry/india-alternative-medicine-herbal-market-research-report/592-91.html