• Future growth of India Multi Brand Car Servicing Market is expected to be led by a surge in used car sales, expanding networks of service centers to tier 2 and tier 3 cities and high quality of services at low prices. This will also be bolstered by the lower customer loyalty, increased penetration with franchise model and regulations and strengthened government machinery to keep a check of such rules.
• Some companies have suppressed their losses with the Franchisee-Owned Franchisee-Operated (FOFO) model such as Mahindra First Choice and MyTVS while others bear loss because of franchises pursuing their own business agendas while compromising on the component quality such as Carnation.

Ken Research announced the latest publication on “India Multi Brand Car Servicing Market Outlook to 2020 - Used Car Sales and Expansion of Service Network to Drive Future” which provides a comprehensive analysis of the Multi Brand Car Servicing Industry in India. The report covers various aspects such as market size of the multi brand car servicing market on the basis of revenues, segmentation on the basis of regions, warranty status, car type and service split and detailed competitive landscape of major players in car servicing segment. The report is useful for industry consultants and analysts, service center managers and owners and new players venturing in the market.
The emergence of organized players in multi brand car service market occurred owing to the attractiveness of huge potential in passenger car service market. The market size for organized multi brand car service centers, evaluated at INR ~ million in FY’2015. The market is currently dominated by organized authorized OEMs workshops and independent small garages. The post warranty vehicle (>4 years) service market was mainly captured by small independent local garages while before 4 years, car owners usually get their cars serviced from authorized dealers. The multi-brand car service chains have positioned themselves in between these 2 segments leading to greater competition from both the market segments.

According to the research report, in the forecasted period till FY’2020, the market is poised to grow with the number of multi brand service center likely to reach around ~ by FY’2020. In terms of revenues, the sector is likely to report revenues worth INR ~ million by FY’2020, with a CAGR of ~% in FY’2015-FY’2020.
“Appropriate business model selection is amongst major decision that a business has to make before starting its operations. Until now, there has been no established model for success of these service providers. An ideal business model should be the combination of CoCo and FoFo service centers which can help the company to maintain their cash flow while extending their network presence in different regions through franchisee.” according to the Market Research Analyst, Ken Research.

Key Topics Covered in the Report:
India Multi Brand Car Servicing Market
- Market Size by Revenues
- Market Segmentation by
o Region
o Warranty Status
o Service Split
o Car Type
- Customer Profile by
o Age
o Consumer Class
o Booking Mode
- Comparative analysis with OEM’s Service centers
- Pricing Packages of major OEM service centers and Multi Brand service centers
- Porter’s Model for India Multi Brand Car Service Market
- Government Regulations
- Franchise Requirements for Multi brand Car Service Centers in India
- Company Profiles of Major Players in the Market
- Key Decision Making Parameters for Car Servicing- OEM Car Servicing V/S Multi Brand Car Servicing
- Franchise requirements for multi brand car service centers in India
- Case studies of various multi brand service providers
- Recommendations on where to position in the market
- Future Outlook
- Cause and Effect Relationship between Industry Factors and Growth of Industry
- Analyst Recommendations
- Macro Economic Parameters

Key Products Mentioned in the Report
Car Servicing, Road assistance, Car Insurance, Buy/Sell Used Cars
Companies Covered in the Report
Carnation Auto
Mahindra First Choice
MyTVS
Carz Care
Bosch Car Services
Maruti Suzuki
Hyundai
Honda
Tata Motors
Ford Chevrolet

Related Reports:
Mahindra First Choice Wheels Limited - Company Analysis
India Self Drive Car Rental Market Outlook to 2020 - Rising Customer Aspirations and Easy Availability of Renting Options to Boost Future Growth
India Car Finance Industry Outlook to 2020 - Driven by Spurring Car Sales and Reduction in Average Ownership Period
India Used Car Market Outlook to 2020 - Growing Preference and Emergence of Web Aggregators

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Ankur Gupta, Head Marketing & Communications
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