“Taiwan has a population of around 24 million residents out of which 20.8 million users are internet users and 21 million are active social media users during 2018. The country has an exceptionally high internet penetration rate of 88% which gives a major impetus to the online advertisement space.”
The changing consumer preferences towards using mobile phones being used for shopping, financial transactions, video surfing and other activities has made advertisers prefer mobile medium for advertising than desktop. Rising number of internet users, introduction of international brands and highly advanced digital infrastructure are some of the key factors that are driving the growth of Taiwan online advertisement market. The exponential increase in the social media usage has also contributed a lot in the growth of the Taiwan online advertising spending, with approximately 21 million users accessing social media content through their mobile phones frequently as of 2018.
Taiwan has an efficient internet infrastructure with the internet speed being recorded at 20.79 Mbps which is 11th fastest globally, even much faster than the US and most of its Southeast compatriots. This has made the experience of using social media smoother, thereby resulting in more number of people preferring internet over other mediums. The major companies operating in this space are Growth Hackers, Gremlin Works, Fimmick , Asia Pac and others.
Desktop advertising was observed to dominate the market as compared to mobile advertising. However, over the review period 2013-2018, mobile as a medium for advertising has grown at a CAGR of 41% whereas the desktop preference as a medium for advertising has just grown at a CAGR of 6%. The desktop has a better screen size and resolution and facilitates easier viewing of the advertisements. The advertisements over a desktop were more impactful and displayed the information more accurately due to its size advantage. Along with the development of robust internet infrastructure owing to Taiwan government’s initiatives and rapid increase in smart phone penetration in the country, mobile advertising became an important tool in the marketing strategy of many companies.
Analysts at Ken Research in their latest publication “Taiwan Online Advertisement Outlook To 2023 – By Medium (Desktop and Mobile), Type (Display, Video, Search, Buzz / Content and Others), Further Segmentation by Medium (Desktop and Mobile), By Sectors (FMCG, Healthcare, Entertainment & Media, BFSI, E- Commerce and Others), and By Cost Model (CPC, CPM and CPA)” believe that rising E-commerce sector, new advertising technologies, growth of start-ups and supportive government policies are going to drive the Taiwan online market space in the future. The market is expected to register a double digit positive CAGR of 17% in terms of advertisement expenditure during the forecast period of 2018–2023E. Keywords
Taiwan Online Advertising Market
Taiwan Digital Advertising Market
Taiwan Online Advertisement Spending
Taiwan Digital Advertisement Spending
Taiwan Online Advertising Trends
Taiwan Online Advertising Challenges
Taiwan Online Advertising Issues
Taiwan Online Advertising Consumer Profile
Taiwan Digital Consumer Landscape
Taiwan Online Advertising by Medium
Taiwan Online Advertising by Types
Taiwan Online Advertising by Various Sectors
Taiwan Online Advertising by Pricing Models
Competitive Landscape Taiwan Digital Advertising Market
Emerging Future Trends Taiwan Online Advertising Market
Taiwan Digital Advertising Market Outlook
Competition Scenario Taiwan Online Advertising Market
Taiwan Online Advertising Market Future Projection
Taiwan Online Advertising SWOT Analysis
Taiwan Online Advertising Regulatory Scenario
Taiwan Online Advertising Major Platforms
Taiwan Digital Advertising Value Chain Analysis
Growth Drivers Taiwan Online Advertising Market
Carbon Interactive Taiwan Revenue
Media One Taiwan Revenue
Happy Marketer Taiwan Ad Agency
Hashmeta Pte Ltd. Taiwan Ad Agency
Google Taiwan
Facebook Taiwan
Major Taiwan Advertising Agencies Revenue
Facebook Online Advertising Revenue Taiwan
Google Online Advertising Revenue Taiwan
Taiwan Digital ads Ad Agency Taiwan Online ads
Gremlin works Taiwan Ad Agency
Growth Hackers Taiwan Ad Agency
Key Segments Covered
By Type (On the Basis of Ad Spent)
Digital Advertising Market
Traditional Advertising Market
By Medium (On the Basis of Ad Spent)
Desktop Advertising
Mobile Advertising
By Type (On the Basis of Ad Spent)
Display Advertising
Video Advertising
Search Advertising
Buzz / Content Advertising
Other Advertising (Mail Advertising, MMS and SMS)
By Type On the basis Of Platforms (On the Basis of Ad Spent)
Social Media Advertising
Facebook
Instagram
Others
Video Advertising
YouTube
Others
Search Advertising
Google
Yahoo
Others
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent), 2013-2018
Social Media Advertising
Mobile
Desktop
Video Advertising
Mobile
Desktop
Search Advertising
Mobile
Desktop
Buzz / Content Advertising
Mobile
Desktop
Other Advertising (Mail Advertising, MMS and SMS)
Mobile
Desktop
By Sectors (On the Basis of Ad Spent)
FMCG
Healthcare
Entertainment & Media
Finance and Financial insurance
E-Commerce
Others (Retail, Fashion, Tele-Communications, Government, Real Estate, Government/NGO and Others)
By Cost model (On the Basis of Ad Spent)
CPM
CPC
CPA
Key Target Audience
Advertising Agencies
Social Networking Platforms
End User Industries Investing in Online Advertising
Investors
Time Period Captured in the Report:
Historical Period – 2013-2018
Forecast Period – 2019-2023
Companies Covered in Taiwan Online Advertisement Market:
Major Ad Agencies
Growth Hackers
Gremlin Works
Fimmick
Asia Pac
J Walter Thompson
iProspect- Taiwan
Others (Dentsu Network, Web Gene, Lion& Lion Co.)
Major Online Platforms
Google and YouTube
Facebook
Instagram
Yahoo
Line
Key Topics Covered in the Report
Executive Summary
Research Methodology
Taiwan Online Advertising Market Introduction
Stakeholders in Taiwan Online Advertisement Market
Value Chain Analysis in Taiwan Online Advertising Market
Taiwan Online Advertising Market Size, 2013-2018
Taiwan Online Advertising Market Segmentation, 2013-2018
SWOT Analysis of Taiwan Online Advertising Market
Trends and Developments in Taiwan Online Advertising Market
Issues and Challenges in Taiwan Online Advertising Market
Regulatory Framework in Taiwan Online Advertising Market
Customer Profiling in Taiwan Online Advertisement Market
Case Studies Covered in Taiwan Online Advertisement Market
Comparative Landscape in Taiwan Online Advertisement Market
Taiwan Online Advertising Market Future Outlook and Projections, 2019-2023
Analyst Recommendations in Taiwan Online Advertisement Market
For more information on the research report, refer to below link:
https://www.kenresearch.com/media-and-entertainment/advertising/taiwan-online-advertisement-outlook/246531-94.html
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Ken Research
Ankur Gupta, Head Marketing & Communications
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