The report titled “Philippines Used Car Market Outlook To 2026 (Third Edition): Driven by the Pandemic Incited New Opportunities for Used Car Dealers and Increased Penetration in the Online Space for Used Car Transactions” provides a comprehensive analysis of the used car market trends and performance in Philippines. The report covers several aspects such as volume of used cars & market size, value chain, business models, customer behavior, target audience, trends & developments, growth drivers, issues & challenges faced by the industry, government regulations, SWOT analysis, and other aspects. Further, the report focuses on major market segmentations by market structure, origin of sale, ticket size, region, type of vehicle, brand, replacement period, by mileage, etc. Philippines Used Car Industry report concludes with projections for future of the industry including forecasted sales revenue and volume by 2026, impact of Covid-19, snapshot on online used car market, and analysts’ take on the future market scenario.
Philippines Used Car Market Overview and Size:
Philippines Used Car market is in its growth phase, having registered a five-year CAGR of xx% (2016-2021) as the total value of sales increased from PHP xx Billion in 2016 to PHP xx Billion in 2021. The market size by volume increased from xx cars in 2016 to xx cars in 2021 while registering a five-year CAGR of xx% in the period. There are a number of growth drivers which has resulted in expansion of the market; these include a surge in the demand of private cars, increasing per capita income, convenient financing facilities, increased internet penetration and enhanced digitalization of the used cars space. Customers of the used cars can be divided according to their needs generally belonging to the working age group.
Philippines Used Car Market Segmentations
By Market Structure (Unorganized, and Organized): Organized market constitutes significant share in the overall ‘Used Car Market of Philippines’ in terms of sales volume in the year 2021. Majority of the vehicle buyers in the country find it easy to trade used cars through the unorganized market channel.
By Sales channel (B2C- Multi-brand Dealers, DDSAs, and Bank Repossessed Car Auctions): Multi Brand Dealership outlets are dominating in Philippines due to the large portfolio of vehicles provided with a huge space for negotiation on purchase. However, DDSA certified cars are relatively in better condition due to certification and high quality of refurbishment.
By Source of Lead generation (Online, Dealership walk-ins): In Philippines, selling and buying a used vehicle via online classified platform is the most convenient method for customers and dealers. The online channel provides an easy way to buy/sell used cars for the organized players. Since the volume of cars listed by dealers is huge, therefore they are eligible for a bulk listing discount from the online classified pages and online used car portals.
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By Type of Car: Among this segment Sedans are the market leaders with the highest market share in 2021 followed by SUVs, hatchback, pickup vans, MPVs and others. SUV are one of the most common types of cars that are sold in the market. Since Sedans suit the above requirements best, they are highly preferred by the used car buyers.
By Price: The average ticket size of a used car market is growing over the years. Most of the used/pre-owned cars in Philippines are priced in the range of PHP 300k and PHP 500k.
By Brand: Toyota is the market leader in Philippines accounting for the largest share of sale of used cars by volume. Japanese brands such as Toyota, Honda, Nissan, Mitsubishi, etc., are the most preferred due to strong brand preference, reliability, longer life span, and higher retention value of the used vehicle
By Region: Metro Manila dominates the used vehicle market in Philippines as most of the organized players operate in this region. Since, it is the most economically developed region in the Philippines, the average age of replacement of cars is quite low, leading to more used cars availability in the area.
By Average Replacement Period: It has been observed that average replacement period of a car in Philippines is 4 to 5 years. Most of the individuals in Philippines sell their vehicle after using it for these many years in order to gain maximum utility and get a fair market price after considering depreciation.
By Kilometers Driven: The maximum number of cars sold in the year 2021 fell in the range of 20,000 to 50,000 kilometers of mileage.
By Fuel: Most Filipinos prefer either gasoline or diesel cars. When it comes to hybrid and electric, their share in the Philippines market is almost negligible given their high prices.
Snapshot on Online Used Car Landscape
Most Filipinos prefer buying the used car from a dealer. However, with increasing internet penetration, the online sale for used car has been gaining traction in the last few years. Facebook plays a key role in expanding the ‘Used Cars Market in Philippines’. Emergence of online auto-portals and classified platforms such as Carousell, Carmudi, AutoDeal, Philkotse, Automart, etc., have provided increased visibility and facilitated the sale of used cars. However, there is no organized platform for direct B2C & C2C online offering for used car sales currently. Prominent C2B car players such as Carsome are planning to enter the Philippines in the near future.
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Competitive Landscape of Philippines Used Car Market
Used Car Market in Philippines is highly fragmented as majority of the market is unorganized. There exists intense competition in the highly fragmented market with various OEM certified, brand authorized dealerships, multi-brand outlets & independent (standalone as well as clustered dealers) operating in the industry. The repossessed car market in Philippines is fairly concentrated, as major banks involved in auctions are only 8-10. Used car dealers in Philippines compete on the basis of number of dealership outlets; value added services, quality checks performed, insurance and finances and portfolio of used cars at their dealership store.
Philippines Used Car Future Outlook & Projections
The used car industry in Philippines is expected to grow in the future at a single digit CAGR over the forecast period (2021P to 2026F). The market structure is expected to be consolidated in the future as the market share of players selling vehicles via organized channel is expected to surge. The average ticket size of a used vehicle is expected to increase as the average replacement period is reducing over time. The customers will tend to switch to used cars and new cars at a rate faster than before, depicting rapid change in consumer preferences. The multi-brand dealers and banks are strategically partnering with online classified pages and online auto portals to make the process accessible and transparent for the buyers. . The customers in the future will make well informed decision as lot of information will made available regarding car pricing at their disposal in the future across various platforms. Certain foreign established C2B players are too considering Philippines Used Car market a growing and profitable venture.
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Key Segments Covered
By Market Structure
By Sales Channel (Organized Segment)
Direct Dealership Sales Agents
Bank Repossessed Cars
By Source of Lead generation (Organized Segment)
By Average Ticket Size
Less than PHP 100,000
More than PHP 1,000,000
Southern Luzon (except Metro Manila)
By Type of Vehicle
Others (convertibles, coupe, crossover, sports vehicles, etc.)
Others (Hybrid and Electric)
By Type of Vehicle Manufacturer
Others (Kia, Mazda, Mercedes, Audi, etc.)
By Average Replacement Period
Less than 2 years
More than 8 years
Less than 10,000 Kms
Above 100,000 Kms
Nissan Intelligent Choice
BMW Premium Selection
Mercedes Benz Certified Pre-owned
Banks (Repossessed Car Auctions)
Online Portals – Online Auto Classified Platforms
Carmix (by Lausgroup)
Berylle Car Sales
Time Period Captured in the Report:-
Historical Period – 2016-2021P
Forecast Period – 2021P-2026F
Key Topics Covered in the Report
Philippines Used Car Market Overview
Philippines Used Car Market Size, 2016-2021P
Philippines Used Car Market Segmentation, 2021P
Growth Drivers in Philippines Used Car Market
Issues and Challenges in Philippines Used Car Market
Ecosystem and Value Chain of Used Car Industry in Philippines
Customers Purchase Decision Making Parameters
Cross Comparison between Major OEMs and Multi-brand Dealers and Company Profiles & Product Portfolios
Snapshot on Online Used car market
Philippines Ancillary Services Market
Future Market Size and Segmentations, 2021P-2026F
Covid-19 Impact on the Industry & the way forward
For more information on the research report, refer to below link:
Ankur Gupta, Head Marketing & Communications