Website redesign makes sense when your conversion rates are declining, slow load times and poor SEO performance. Here we will dive you through a case study where one of our clients faced the same issues and got her website redesigned that helped boost her brand identity in no time.


What Led Our Client to Think of Going for a Website Redesign?

Our client A by Anubha who runs an e-commerce women clothing brand thought of the website redesign when she saw that her website used outdated stuff. From basic design to not so advanced tech, poor SEO and slower load times, she wanted some changes to take over. Moreover, she noticed that her conversion rates were declining that was a sign that her website was not meeting the user expectations and required a redesign.

So, how did we help our client? The first thing we suggested to her was to migrate from Wix to Shopify because the latter offers more advanced and customized features. Shopify stores offer faster loading speeds, allow you to sell across multiple platforms and enhance overall user experiences.

Our Team of Developers Geared Up for the Website Redesign- The Strategies Followed

Understanding the concerns of our client, it was pretty clear to us that she required a website redesign from Wix to Shopify. So, our team of developers started considering some key aspects before initiating the process. First, we tried to analyze the website’s valuable pages followed by assessing the current performance and content relevance. Next, we analyzed user experience and performed the data migration. Importing products via CSV files in bulk was a challenge, so we manually imported individual products.

Following are the strategies we followed in the process of website redesign for our client:

Efficient Data Migration: We initiated the migration by exporting content from Wix to Shopify via CSV files wherever possible.

Domain and Hosting Configuration: After data migration, we set up the domain by connecting it to Shopify and configuring DNS settings, including A and CNAME records, enabling smooth domain transfer within 4 hours.


URL Redirection: To avoid 404 errors, we resolved broken links by setting up 301 redirects, ensuring that users easily navigate from the old Wix to the new Shopify store.

Theme Selection for Enhanced UX: To create an appealing, user-friendly design, we implemented Shopify’s “Dawn” theme, a flexible and mobile-optimized option suitable for stores of all sizes.

Testing and Optimization: After implementing the changes, we tested the website for performance, ensuring an optimized experience for users and meeting our client’s branding goals effectively.



Benefits of a Website Redesign

Did you know that for every 10 seconds a website takes to load increases your bounce rates by 123%? If your website is not up to date or not meeting your user expectations such as takes ages to load, it can hamper your business growth. This is where you need a website redesign to get on track and be par with your competitors. Here are the key benefits you get post a website redesign:

Improved SEO, brand identity and security
Effective Content Management
Optimized User-experience
Better responsiveness and faster load times
Gives you a competitive advantage

Conclusion

As is the saying that, ‘First impression is the last one’, your website should also be appealing enough to drive user attention. It is what you will offer them that will influence their decision to stay your customer. If you faced or are facing the same issues we discussed, its time you go for a website redesign to enhance user experience and features.