Meticulous Research®—a leading global market research company, published a research report titled, ‘Hair Dryer Market Size, Share, Forecast, & Trends Analysis by Model (Foldable, Non-foldable), Type (Cordless, Corded), Technology (Ionic, Tourmaline, Ceramic, Infrared), Power (Low, High), Usage, Distribution Channel - Global Forecast to 2031.’
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According to this latest publication from Meticulous Research®, the hair dryer market is projected to reach $12.3 billion by 2031, growing at a CAGR of 4.9% from 2024 to 2031 in terms of value, while in terms of volume, the market is expected to reach 324.9 million units by 2031, at a CAGR of 3.4% from 2024 to 2031.
The market's growth is primarily driven by the proliferation of professional hair salons, increasing awareness about beauty & personal care, and the rising demand for professional salon services. However, consumer awareness about heat damage to hair restrains market growth.
Additionally, the expansion of the e-commerce sector and the rising demand for personal care products in emerging economies are expected to create market growth opportunities. However, the availability of counterfeit hair dryers is a significant challenge for market players.
Market Segmentation
In 2024, the non-foldable segment is expected to account for over 58.0% of the market. This segment's large market share is due to the increasing demand for non-foldable hair dryers for personal use and home styling, and their high adoption among hairstylists and salon professionals for their durability and advanced styling capabilities. However, the foldable segment is projected to record a higher growth rate during the forecast period.
By Technology:
In 2024, the ionic segment is expected to account for over 43.0% of the market, due to its ability to distribute heat evenly, seal hair cuticles, and improve shine and overall hair health. However, the ceramic segment is projected to register the highest growth rate during the forecast period.
By Power:
In 2024, the high-power hair dryers segment is expected to account for over 56.0% of the market. This segment's large market share is due to the demand for high-power hair dryers for quick drying and styling, particularly for thick, curly, or coarse hair types. This segment is also projected to record a higher growth rate during the forecast period.
By Usage
In 2024, the personal segment is expected to account for over 64.0% of the market, driven by the growing use of budget-friendly and compact hair dryers for daily home use. However, the professional segment is projected to record a higher growth rate during the forecast period, driven by the demand for professional-grade tools in hair salons.
Regional Insights
The market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for over 34.0% of the market, followed by Asia-Pacific, Europe, Latin America, and the Middle East & Africa. North America's significant market share is due to technological advancements and innovations in hair dryer features, the growing demand for premium hair dryers, and increasing consumer awareness about hair health and styling.
Key Players:
The key players operating in the hair dryer market are Conair LLC (U.S.), Panasonic Holdings Corporation (Japan), Koninklijke Philips N.V. (Netherlands), Dyson (Singapore), TESCOM Co., Ltd. (Japan), Spectrum Brands, Inc. (U.S.), Revlon (U.S.), Jemella Limited (U.K.), Havells India Ltd. (India), T3 Micro Inc. (U.S.), Andis Company (U.S.), Elchim S.P.A. (Italy), Braun GmbH (Germany), CONFU (China), Syska Led Lights Pvt Ltd (India), FLYCO (China), NOVA (India), and Beurer GmbH (Germany).
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