Conferences conducted in person have returned, but they're not the same as before. They had a break during lockdowns, but they've returned with a new energy. investigating the advancements and difficulties of modern technology in support of these events.

First and foremost, safety, but make it easy: Do you recall how simple it was to enter events and feel ready to network? These days, it's all about QR check-ins, which guarantee a touchless, seamless admission while maintaining safety precautions. Nowadays, engagement and health go hand in hand, allowing people to socialize worry-free.

Technology is no longer merely a supporting actor: With attendance applications for scheduling and QR codes for secure access, technology is changing live events. It is essential for bringing attendees' experiences to life.

The necessity of hybrid components: Reaching a larger audience requires incorporating virtual components into live events. Virtual streaming is a must in today's event environment if you want to optimize reach and engagement.

Changes in audience perspective and approach: In modern event planning, audience targeting moves beyond new branding to include carefully interacting with current clients. Current clients are viewed as additional members of the sales team, impacting transactions and encounters via mutual education.

Event intel is a must-have: Virtual events set the standard for in-person events by offering insightful data. Nowadays, in-person conferences strive for purposeful, quantifiable results that go beyond memorable experiences to provide concrete achievements.

However, this is the drawback of utilizing virtual platforms for in person conferences.
Currently a major component of B2B marketing tactics, in-person conferences seek to provide sponsors and attendees with worthwhile experiences. However, the preponderance of "virtual-first" solutions in the event tech sector puts event marketers in a bit of a bind.

Different foundations, different stories: The majority of event platforms that have been popular recently were designed with the specific goal of providing an excellent virtual experience. It takes a lot more than adding features to cater to in-person needs; rather, one must embrace the fundamentals of the format, which involves a metamorphosis rather than merely a switch being flipped.

A strategic focus cannot be applied universally: The focus is on hybrid events, but one format usually wins out. Sites that tout their adaptability could be hiding a main objective. Tools that complement their core format and strategic objectives are necessary for event marketers.

Read more at: https://www.zuddl.com/blog/why-virtual-first-event-platforms-fall-short-for-in-person-conferences