Leapfrog Strategy Consulting’s New Report Examines Signs and Semiotic Codes of Safety during the Corona Pandemic

Posted September 30, 2020 by Latestnews

The New Meaning Of Safety Consciousness In Covid Times – The Reshaping Of Indian Minds – A Syndicated Research Uses Semiotics To Reveal Safety Communication Stances To Connect With Consumer
Brand and semiotics experts Leapfrog Strategy Consulting Pvt Ltd are releasing a brand-new syndicated research to understand how the Covid19 pandemic is reshaping people’s understanding of safety and good health.

This report also examines how a whole new vocabulary and codes / rules of safety have emerged over the last few months.

Since the responses and behaviours of consumers are affected by the Corona pandemic, their prior notions of safety, health and hygiene will have undergone significant change. We must be mindful of the fact that people draw from their culture subtly and subconsciously all the time; understanding this helps us infer the meanings behind their choices. Brands can then construct their narratives around those meanings. Narratives created through such an informed and sound cultural understanding will always be more authentic and relevant to consumers.

Culture is the hidden and taken-for-granted element, in the multi-dimensional puzzle of consumer behaviour. From a consumer behaviour perspective, culture involves continuous learning, unlearning and relearning, to support new behaviours and practices; in that sense, culture also provides the backdrop for storytelling. The tools and frameworks of semiotics help us understand notions that a customer holds and has derived from her / his culture. When brands use applied semiotics they are better-able to convey these new codes in the campaigns they develop in the hygiene and safety space.

It gives insights on how to connect with consumers, offering them values and benefits that they want.
Understanding culture is an equally important element for better understanding strategy, just as facts and figures are. This is also true for the relationship between syndicated reports derived from quantitative data and those from cultural insights, as a resource tool for marketing and insight teams.

Semiotics is a study of signs, symbols and narratives to understand how meaning is produced; and Leapfrog Strategy Consulting Pvt Ltd uses this study to help brands and businesses, whether large or small, in achieving breakthrough marketing solutions for growth and profit.

Commissioning Semiotic research early in a project can ensure that the marketing team’s intuitions are backed by informed inputs, in contrast to just relying on the results consumer testing offers.

Moreover, brands can also gain a broader and clearer view on their innovation through applied semiotics or a semiotic approach. Have brands only slightly-changed a pre-existing idea within their category? Or, have they reframed their idea due to Covid19? Or have brands attempted to significantly restructure the foundations their business idea is built on in light of the Corona Pandemic?

To incorporate the cultural changes that have come about due to COVID19, click here -


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Issued By Leapfrog Strategy Consulting Pvt Ltd
Country India
Categories Advertising , Health , News
Tags leapfrog strategy consultings , semiotic codes , syndicated
Last Updated September 30, 2020