L’ATTITUDE is a distinguished national Latino platform, which keeps like-minded people informed about their representation in the New Mainstream Economy.
The highlight of this initiative is the annual conference, which has several keynote speakers that cover a variety of intricate issues. Leading Latino contributors, including politicians, scientists, media professionals, and CEO’s are embraced at the national conference, and they act as a source of inspiration to small business owners and entrepreneurs.
According to Kennie Blanco, Managing Partner and CEO of L’ATTITUDE Ventures, “At present there are almost 5 million Latino owned businesses in the United States, therefore the time has come to stop ignoring their presence in the New Mainstream Economy and start recognizing the US Latino cohort. Latino businesses are the fastest growing segment in the US economy, growing at 30% over the last 10 years with their latest victory to stay afloat in spite of the Covid-19 pandemic; it is still unbelievable that 35% less funding is allocated for VC or any other business ventures, than to other groups. It is our mission to support and educate these upstanding citizens and help them get their rightful share of economic support from an economy they are assisting to grow.”
As the New Mainstream Economy driven by Latinos, L’ATTITUDE raises awareness of their misrepresentation for the role that the play in the new world order. Several conferences and expos are organized by L’ATTITUDE to inform this ever-increasing segment of the economy.
62 million Hispanic or Latino people in the U.S. represent 19% of the total population. However, Latinos made up 4% of large U.S. companies’ most senior executives, according to research.
Venture capital firms are emerging as a new avenue for Latino investors to direct resources back to their communities and uplift small businesses. A conscientious effort is made to increase Latino Venture capitalists within established venture organizations.
A number of Latino based VC firms are working hard to invest in their communities. L’ATTITUDE through their platform of conferences and social networking are doing their utmost to tie these people up and to create a platform for interaction.
Initiatives are taking risks in small upcoming Latino businesses in the retail finance sector. Specifically looking at women-owned construction companies.
The most important question asked in the economic markets is that the majority of wealth in America has its origins from mergers and acquisitions, directly sourced from VC and private equity, therefore why is it not diversified on the tipping side of the scale.
The increase in the number of Latino workers has escalated the need for informative events such as the L’ATTITUDE initiative, to equip professional Latino business owners with the necessary skills to increase their market share and build sustainable business entities.
About Us

L'ATTITUDE, a business based national initiative designed to educate executives and create a better understanding of The New Mainstream Economy and the US Latino driving force behind it. This annual conference is a distinguished event and plays host to distinguished CEOs, economists, celebrities, politicians, and industry influencers, affording participants the opportunity to engage in open dialogue regarding America’s Latino Factor and The New Mainstream Economy. The conference is a highlight on the calendar every year and is usually scheduled to take place in September. A magnitude of highly relevant and contentious topics, including media, entertainment, politics, business and economics is usually platformed, generating enough information for debates. The annual conference funded by sponsorships from leading brands as well as a distinguished group of highly acclaimed guest speakers. For more information, please visit https://lattitudeventures.com/.