Over recent years, the US has seen an immense increase in the number of Latinos who are calling the States their home. These Latinas is not only making an impact through their rapidly growing numbers but also through the huge contribution that they make to the national economy. However, while the financial contribution of the Latino cohort can’t be denied any longer, this is still a minority group that has to face a severe lack of funding when it comes to the start-ups, expansions of their businesses and in fact, when they need to obtain funds for any other reason.

“We’ve noticed that the Latino community has to rely on personal loans to obtain funding for their ventures. These are ventures that aid in job creation in local communities and ensure a more equal distribution of wealth. It is through their enterprises and initiatives that access to education becomes more available and that every aspect of living in a Latino community is improving. It was in 2019 that I became involved in the dream of Sol Trujillo and Gary Acosta to aid these struggling entrepreneurs and to help the rapidly growing economy of the Latino cohort to grow,” says Kennie Blanco, the managing partner and CIO of LATTITUDE VENTURES
Blanco then further expands that as they’ve noticed the immense difficulty that Hispanic entrepreneurs in the tech industry are facing to obtain capital investment from venture capitalists, they opted to answer to this need. Today, LATTITUDE VENTURES is responsible for answering a great part of this need simply by providing these entrepreneurs access to Latino technology investors to enable them to grow and expand their businesses.

“Every business has to depend on having a steady flow of funding during the early stages. While this is a time when a business is still vulnerable to all kinds of challenges, these businesses have earned themselves a reputation to grow into money machines, pushing the GDP of the Latino cohort to a level where it outperform the GDPs of many independent countries across the globe. Investing in Latino technology entrepreneurs is simply the kind of investment that is a win-win for all involved,” Blanco further stated about the commitment of the team at LAT VC to their undertaking of providing the necessary financial support to these entrepreneurs. He then concludes, stating that without this investment, an opportunity worth $1.38 trillion would simply be left on the table.

About Us
LATTITUDE VENTURES is a venture capital firm that is closely linked to L’ATTITUDE with our core focus on Latino businesses that are still in their initial stages. We invest funds into these enterprises that show excellent possibilities to deliver a good return on investment with technology as the core field we are operating in. LATTITUDE VENTURES has been around since 2019 but it is only recently that we managed to truly make headway and to offer the firm the exposure it deserves. Visit our website at http://lattitude.vc/ or contact us and see how we can be of service to you and help you to make your dreams come true.