Global dried herbs market is estimated to be valued at US$ 5.65 Bn in 2024 and is expected to exhibit a CAGR of 5.8% over the forecast period 2024 to 2031.
Herbs are the leafy parts or other portions of certain plants that are used for their flavor, aroma, or medicinal properties. Dried herbs include varieties such as rosemary, basil, oregano, thyme, sage, marjoram, mint, tarragon, dill, parsley, savory, and celery. Dried herbs offer several advantages over fresh herbs such as a longer shelf life and concentrated flavor. The demand for dried herbs is growing significantly as consumers are increasingly becoming health conscious and looking for natural ingredients in their food. The global dried herbs market is driven by the thriving food and beverage industry due to easy availability and long shelf life of dried herbs.
Key Takeaways:
Key players operating in the dried herbs market are Mevive International, All-Season Herbs Pvt. Ltd., British Pepper & Spice Company, McCormick and Company, Inc., DF World of Spices GmbH, Koninklijke Euroma BV, Paulig Group, Olam International, Kräuter Mix GmbH, RAMÓN SABATER S.A.U., Naturalin, Husarich GmbH, Royal Spices, Elite Spice, U.S. Spice Mills Inc., Verstegen Spices & Sauces B.V., Aum Agri Freeze Foods, Aadhunik Ayurveda, Flex Foods, and Saipro Biotech Private Limited. These companies are focusing on expanding their product portfolio and global footprint through mergers and acquisitions.

The key opportunities in the market include product premiumization and development of innovative packaging solutions. There is significant demand for premium organic and ethnic Dried Herbs Market Trends. Companies are also investing in advanced packaging to improve the quality and shelf life of dried herbs.

Global expansion remains a key focus for dried herb producers. Emerging markets like Asia Pacific, Latin America, and Middle East & Africa offer lucrative growth opportunities owing to rising disposable incomes, fast urbanization, and popularity of international cuisines. Players are expanding distribution networks and collaborating with local partners in these regions.
Market drivers:
Rising health consciousness among consumers is a key market driver. Consumers are increasingly preferring natural herbs and spices over synthetic ingredients due to perceived health benefits. Growing demand from food & beverage industry is also fueling the market.

Market restrains:
Volatility in raw material prices poses a challenge for dried herb producers. Herb crops are prone to pricing and supply fluctuations due to adverse weather conditions and pest attacks. High percentage of middlemen in the supply chain also increases production costs for companies. Strict quality standards and regulations further restrain market growth to some extent.
Segment Analysis
The dried herbs market is dominated by the dried seasoning herb segment. This is because dried seasoning herbs are versatile and are widely used in multiple cuisines across different regions of the world for seasoning, adding flavor and aroma to various dishes. Some of the commonly used dried seasoning herbs include oregano, basil, thyme, rosemary etc. These dried herbs are inexpensive compared to other herb types and have longer shelf life which makes them suitable for daily cooking purposes.

The dried culinary herb segment is also gaining popularity. These herbs are used to make different sauces, broths, soups etc. Some popular dried culinary herbs include parsley, dill, coriander, mint etc. The demand is rising due to the increasing popularity of international cuisines which prominently use various culinary herbs.

Global Analysis
The Asia Pacific region dominates the global dried herbs market with a sizeable share. This is mainly due to the rising population, growing health-conscious consumer base and increasing demand for international cuisines in major developing economies of the region like India, China, Indonesia etc. Moreover, traditional medicinal systems like Ayurveda and traditional Chinese medicine strongly advocate the use of dried herbs.

Europe is another major regional market for dried herbs attributed to robust food processing industry and established markets for culinary herbs and seasonings in countries like Germany, UK, France etc. North America is among the fast developing markets backed by rising preference for natural ingredients and clean label products among consumers.
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