The medical aesthetic devices market comprises various energy-based and implant-based devices that are used in several cosmetic procedures to enhance physical appearances. Medical aesthetic devices help reduce signs of aging, skin laxity, wrinkles, acne scars, pigmentation issues, and other aesthetic imperfections in a minimally invasive manner. With the growing preference for non-invasive aesthetic treatments among Millennials and Generation X, the demand for laser-based resurfacing and skin-tightening devices, injectable botulinum toxins and dermal fillers, breast implants, thread lifts, and breast reduction devices is increasing significantly. The rising adoption of medical aesthetic procedures worldwide and the expanding availability of these devices are fueling the medical aesthetic devices market growth.
The Global medical aesthetic devices market is estimated to be valued at US$ 15.44 Mn in 2024 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the Medical Aesthetic Devices Market Demand are AGRANA Beteiligungs AG, Biome Bioplastics Limited, BIOTEC, Cardia Bioplastics, Novamont SpA, Kuraray Co. Ltd (Plantic), Rodenburg Biopolymers, and Wittenburg Group. These players are increasingly focusing on new product development and geographical expansion to strengthen their foothold in the market.

In terms of opportunities, the use of combination therapies involving injectables and energy-based devices is gaining popularity in the medical aesthetic industry. Increasing consumer desire to look fit and youthful even at advanced ages is creating strong demand for less painful anti-aging treatments using these devices.

On the global front, developed markets in North America and Western Europe currently dominate the medical aesthetic devices market. However, Asian markets like China, India, and South Korea are anticipated to offer lucrative growth opportunities during the forecast period on account of rising medical tourism, higher acceptance of aesthetic treatments, and growing medical device investments in these regions.

Market drivers:

The key driver for the medical aesthetic devices market is the increasing number of minimally-invasive and non-invasive cosmetic procedures worldwide. With rising beauty consciousness and awareness about available aesthetic improvement options, more people are opting for treatments to enhance their appearance. This is driving the demand for various energy-based, injectable, and breast aesthetic devices significantly.

Market restraints:

The high cost of various premium medical aesthetic devices remains a key restraint in developing and underdeveloped markets. In addition, lack of reimbursements for cosmetic procedures using these devices in many countries make them unaffordable for the general population. This acts as a major barrier especially when compared with traditional surgical procedures. Stringent regulatory guidelines and post-marketing surveillance requirements for new medical device approvals also impact market growth.

Segment Analysis

The global medical aesthetic devices market is dominated by the aesthetic implants and injectables segment. This segment is dominating as there has been an increase in the adoption of minimally invasive and non-invasive aesthetic procedures. Within the aesthetic implants and injectables segment, the botox segment holds the largest market share owing to the increasing demand for botox for therapeutic as well as cosmetic uses such as treatment of wrinkles, forehead lines, and crow's feet.

The other major segment in the medical aesthetic devices market is the skin aesthetic devices segment. This segment has been gaining notable traction with advanced skin treatments devices being introduced in the market. Devices used for skin resurfacing, skin tightening, and various other skin treatments have witnessed higher sales.

Global Analysis

Regionally, North America dominates the global medical aesthetic devices market and is expected to continue its dominance during the forecast period. This is attributed to the growing awareness about medical aesthetic procedures and the strong presence of key players in countries like the US. Additionally, rising medical tourism in developing countries is contributing to the growth of the Asia Pacific medical aesthetic devices market which is projected to be the fastest-growing regional market during 2024-2031. Countries like South Korea, China, India, Thailand are becoming major destinations for surgical and non-surgical aesthetic procedures attracting patients from across the globe. The growing middle-class population in APAC seeking aesthetic treatments is further augmenting the regional market.
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