A gift guide Christmas is one of the most powerful tools we can have during the holidays. It allows us to showcase our products, inspire shoppers, and stay top of mind throughout the season.
Below are some of the things we could do to ensure shoppers actually pay attention to our gift guides.
1. Look at sales data and trends to determine which products to include
One reliable way is through product review blog.
2. Make it a team effort
Numbers and sales trends, while helpful, aren’t the only things we should rely on. Be sure to gather qualitative information from our associates and get their say on which products would do well during the holidays.
3. Ask our customers
When chatting up with shoppers-in-store, casually we can ask them about what they are planning to buy for the holidays.
4. Work with our suppliers
Another potential source for gift guide input would be our suppliers.
5. Think about how we are going to categorize our products
How products are arranged and categorized can make or break our guide, so take some time to come up with the right categories.
6. Have a guide for last-minute shoppers
Often, the customers who need gift guides the most are those who are shopping for last-minute presents can take idea from best skin care blogs.
7. Include bundles
Showcasing individual items is great, but we should also consider throwing in a few bundles or gift sets here and there.
8. Make sure our gift guide looks great on different channels or platforms
For this we will want to make sure that our guide looks great no matter what.
But it’s important to note that creating a winning gift guide takes more than just rounding up our products and putting them in a catalog. Releasing gift guides is a tradition in the retail world, so ours would have to be thoughtfully marketed.
Business Name /Contact Person: La Belle Society / Ana Palombini
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