The Digital Asset Management market is expected to grow from USD 2.65 billion in 2019 to USD 11.01 billion by 2025 at a CAGR of 22.57% from 2019 to 2025.
Every organisation emphasis on Multi Content Delivery which drives their business. Virtual business with innovative models with competitive pricing policies alongside providing unique products or service to customers generate new revenue opportunities. Organisations also look in the cost decrease which is their top initiative thereby concentrating on innovative new technologies like cloud computing and IT & Business process Outsourcing. Digital Asset management solutions support the organisations in order to decrease costs and offer asset management value chain from both a marketing and production standpoint. Digital Asset Management systems are central repositories of digital assets that deliver specialized functions to transform, index, and store, manage access, retrieve, and distribute digital media. Implementation of DAM solution can decrease cost, generate new revenue streams and also increase brand value. Execution of digital asset management solution can expand product launch cycles and expand distribution channel services. Furthermore, Digital asset management can also reduce manual workflows by automating all the services.
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The global Digital Asset Management market has been segmented as below:
By Application
Marketing
Broadcast and Publishing
Enterprise
By Deployment Type
Cloud
On-premises
By Healthcare
Manufacturing
Healthcare and life sciences
Education
Travel and tourism
Others
Media and entertainment
Banking, Financial Services, and Insurance (BFSI)
Consumer goods and retail
By Component
Services
Consulting
System Integration
Support and Maintenance
Solutions
By Organization Size
Large Enterprises
Small and Medium-sized Enterprises
By Region
North America
Europe
Asia-Pacific
Rest of the World
Competitive Rivalry
Adobe Systems Incorporated (U.S.), OpenText Corporation (Canada), Celum (Austria), Mediabeacon, Inc. (U.S.), Canto, Inc. (U.S.), Widen (U.S.), Bynder (Netherlands), Northplains (Canada), Mediavalet, Inc. (Canada), Cognizant (U.S.), and others are among the major players in the global Digital Asset Management market. The companies studied in terms of product strategy and various n several growth and expansion strategies to gain a competitive edge in the market. The major players not only follow value chain integration with business operations in multiple stages of the value chain.
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