One of the panellists, Tim Entwisle from Madrigal Communications, was kind enough to share his knowledge with us.

Entwisle has over three decades of experience and has worked on business communications projects with organisations of all sizes and backgrounds. His clients include small businesses, government organisations and corporate clients. He is the Director of Madrigal Communications, a specialist copywriting agency in NSW.

We asked him about what it takes to write a compelling business proposal, as well as for any useful tips for budding writers.

“There’s a lot that rides on a business proposal. You are trying to impress potential clients or buyers. Imagine what kind of impression a mediocre business proposal will leave. A coveted opportunity will be cut short even before you get the chance to showcase your abilities. Do not make the mistake of underestimating the importance of a well-written business proposal”, shares the expert.

He continues, “before diving into the writing process, it’s crucial to understand the prospect's expectations. Do your research to know exactly what the prospect is looking for and the ways you can fulfil their requirements."

"Next, start by creating an outline. A well-planned outline ensures that your business proposal follows a clear structure and includes all relevant information. Ideally, a business proposal should revolve around the prospect’s needs”.

“I understand that you may want to mention as many achievements as possible to persuade buyers. No one has the time to go through an overly lengthy proposal. Keep it concise and stick to relevant details”, concludes the expert.

For more details visit here : https://madrigal.com.au/tenders-and-proposals/business-proposals/