Are Media Releases Worthwhile? A Conversation With an Industry Expert

Posted June 18, 2021 by madrigalcomm

Last week, we had an opportunity to participate in a virtual seminar on modern advertisement. Afterwards we spoke with Tim Entwisleone of the speakers and his views on media releases.
Tim Entwisle has extensive experience in the business communication and copywriting industry. He is the director of Madrigal Communications, a specialist copywriting agency based in New South Wales. He has worked with government organisations, small businesses and corporate clients.

We asked if he could share his views on the relevancy of media releases and some insider tips for writing a media release and he was kind enough to share his knowledge.

“If you’re wondering whether media releases are relevant or not, let me put your doubts to rest. Media releases are still very much relevant. In fact, a media release is an underrated and underused tool to gain media attention. And it’s one of the most cost-effective ways to generate publicity for your brand”, shares Tim.

He continues, “When brands don’t see any results, they often make the mistake of assuming the format is no longer viable. But that’s not the case. Your media releases are failing because they are not interesting enough.

Before you start writing a media release, do your research to find out what’s relevant to your audience. Focus on sharing a media release about an event or product launch that’s newsworthy. Anything boring or irrelevant is likely going to end up in spam. Next, it’s crucial to use an active voice to keep the reader engaged.”

“Lastly, keep it short and to the point. You want to include all the necessary details but avoid making it too long as the journalists time is valuable.”, concludes the expert.

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Issued By Madrigal Communications
Phone (02) 9016 4589
Business Address 84 Queen Street, Croydon, NSW, 2132, Australia
Country Australia
Categories Business
Tags writing a media release
Last Updated June 18, 2021