Tim has over three decades of experience in the industry. He has worked with small businesses, government organisations and corporate clients. Currently, he is the director of specialist copywriting agency Madrigal Communications.

We asked him about his views on the relevancy of media releases and some insider tips for writing an attention-grabbing press release.

“It’s no secret that marketing and promoting your business is an expensive affair. But some tools are cost-effective yet impactful. Media releases are one such tool. With a well-written media release, you can gain valuable publicity for your brand without spending a fortune.”, says the expert.

He continues, “While media releases can put your business on the map, writing a media release is not everyone’s forte. A boring press release will likely end up in spam. You must do your research to ensure you’re sharing interesting and relevant information. Otherwise, no media outlet is going to pick up your press release.

I always suggest that writers should stick to sharing newsworthy press releases. If nothing significant is happening, then what’s the point of a media release? You should take your time to understand what your target audience will find relevant.”

“A lengthy media release is a waste of everyone’s time. No one wants to make the extra effort to find the relevant details. Keep your media releases to the point and concise. All the important details should be at the beginning of the document.

Also, don’t forget to include links to your website, products and other contact information.” concludes the expert.

For more details visit here : https://madrigal.com.au/services/media-releases/