The global End User Experience Monitoring (EUEM) Market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 20.7% during the forecast period, to reach USD 3.7 billion by 2023 from USD 1.5 billion in 2018. Increased productivity, reduced time and costs, and enhanced focus on end user experience are expected to spur the demand for EUEM offerings across the globe.

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The EUEM market includes major vendors, such as CA Technologies (US), Micro Focus (UK), SAP (Germany), AppDynamics (US), IBM (US), Riverbed (US), BMC Software (US), Catchpoint (US), Dynatrace (US), New Relic (US), Oracle (US), Lakeside Software (US), Nexthink (Switzerland), Centurylink (US), ControlUp (US), Bitbar (Finland), eG Innovations (US), SmartBear (US), Stackify (US), Alyvix (Italy), AppNeta (US), Datadog (US), Rigor (US), TeamViewer (Germany), and Application Performance Ltd (UK).

The major players have implemented various growth strategies to expand their global presence and increase their market shares. Key players such as Catchpoint, Riverbed, and AppDynamics have majorly adopted many growth strategies, such as new product launches, acquisitions, and partnerships, to expand their product portfolios and grow further in the EUEM market.

AppDynamics is one of the leading providers of application performance management solutions. The company focuses on managing the performance and availability of applications across cloud computing environments, as well as, inside data centers. AppDynamics has been instrumental in delivering high-performance suites, such as application performance management, troubleshooting, cloud, DevOps, web performance monitoring, application intelligence, and end-user monitoring. AppDynamics has focused its efforts on strengthening its product portfolio; for instance, AppDynamics launched its new European SaaS offering built on the Amazon Web Services (AWS). This service has helped enterprises in the region to accelerate their digital transformation initiative. AppDynamics also partners with other technology companies to ease the data flow and tool operations. In November 2018, AppDynamics and ServiceNow partnered to bring about integration between their products. AppDynamics’ applications would now be able to provide metric data to ServiceNow’s Operational Intelligence.

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Riverbed offers end user experience-centric product portfolio consisting of software for end user experience monitoring, APM, and digital experience management. The company offers its tailored products and solutions through its extensive network of distributors, value-added resellers, systems integrators, and service providers across the globe. The company follows organic and inorganic growth strategies. For instance, Riverbed Technology introduced a new digital experience management solution, Riverbed SteelCentral, an end-to-end solution that blends device-based end user experience, infrastructures, applications, and network monitoring to provide a holistic view of users’ digital experience. Also, Riverbed Technology partnered with Teneo, the specialist integrator of next-generation technologies, to launch a Visibility-as-a-Service (VaaS) capability that sets new levels in applications, networks, and end user performance insights and problem solving.

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