The market growth is driven by constantly renewing technology and software updates, increasing trend of BYOD devices, increased emphasis on the productivity of employees, and efforts to lower costs of IT infrastructure and modernization of workspace.

- For instance, In June 2020, Jordan Kuwait Bank (JKB) implemented Citrix Virtual Apps and Desktops across its 64 branches throughout Jordan and Cyprus, which allowed it to remain operational and offer financial services to its SME and corporate customers to manage critical imports and continue trading seamlessly while the country remainrd in lockdown.

- With innovative technology like instant clones, user environment management, and app volumes, end-user computing solutions ensure that organizations can streamline desktop and application management, providing employees with clear and stateless desktops. These stateless desktops can be destroyed just as quickly as they can be delivered. This allows organizations to drive their costs, improve security, and support users with a truly personalized desktop experience.

- The end user computing market has witnessed a spike in demand in the first quarter of 2020 as majority of workspaces have implemented work from home in order to maintain business continuity while maintaining employee safety. For instance, Genpact accounted 14% growth in revenues during the first quarter of 2020 at USD 923 million.

- To cater to this sudden spike in demand companies are offering solutions and services depending on the size of the business and their current IT resources. In case of small to medium sized organizations who often lack capacity and IT resources, end user computing providers are offering low cost entry level versions and free trials of their market leading solutions. However more and more people accessing data and files remotely it is straining physical resources such as servers as well as on network infrastructure. In the longer run the costs for cloud migration and end user computing might increase owing to the growing adoption of these solutions.

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Key Market Trends

Cloud Segment is Expected to Drive the Market Growth

- Licensing and subscription-based solutions offered by the end-user computing providers let companies use cloud services are required to pay only for resources that they temporarily use instead of purchasing, programming, and maintaining additional resources and equipment that remains idle over long periods of time. This helps the companies in minimalizing costs that do not generate revenue and thus boosts the market growth of the cloud-based end-user computing market.

- Companies can deliver end-user computing solutions from On-premises, in a cloud and or through a new Hybrid approach to best meet end-user requirements. This approach allows businesses to start from On-Premise and provides them a low-risk way to move to a fully cloud-hosted service or a hybrid cloud-managed service.

- With cloud-based management, desktops, and infrastructure that sits on an on-premises, advanced virtual GPU, and technologies such as the Nvidia Grid as well as brand new blast extreme protocol help companies deliver great user experiences with all of the features end-users expect or even the most demanding graphic-intensive workloads.

- For instance, VMware announced its partnership with Microsoft to develop a new solution named VMware Workspace ONE for Microsoft Endpoint Manager in order to help enable modern management for Windows 10 devices. As stated by Vmware, the integrated solution will enable enterprises to manage their Windows 10 devices from their Workspace One console. VMware will also extend access for Microsoft 365 apps and services via Workspace ONE and integration with Microsoft Endpoint Manager and Azure Active Directory Premium across BYO devices.

North America is Expected to Hold Major Share

- North America is expected to hold a significant share in the end-user computing market. The rapid growth of network technologies, increased extent of the mobile workforce, availability of advanced mobile platforms, and SaaS flexibility are some of the major factors driving growth in North America.

- For instance, Additionally, the country expects Billions of devices connected to the internet, devices, and sensors of the internet of things. With the onset of 5G networks, more bandwidth and faster internet speeds can be utilized by end-user computing providers to develop more advanced services in the near future. ​

- Moreover, North America is also considered to be the pioneer of bring-your-own-device (BYOD) culture, which has resulted in its widespread incorporation of end-user computing. Therefore, many companies in the region are moving beyond the public cloud and are stepping into a new era of hybrid IT that combines public cloud, private cloud, and traditional IT allowing employees to access corporate data and applications from anywhere and at any time.​ Increased adoption and development of cloud-based solutions and services are leading to the growth of the end-user computing market.

- As per the RightScale’s State of the Cloud Report 2019, over 80% of North American and European companies are using a complex deployment model in the cloud, i.e., 58% of the hybrid cloud, which grew from 51% in 2018 and 24% implementing a multi-cloud strategy, with an average of 5 cloud providers.​

Competitive Landscape

The global market for end-user computing is expected to be moderately competitive as some regional, as well as global players, are dominating the market with their technological expertise in the end-user computing market. The majority of the players are adopting strategic partnerships to leverage shared benefits and ace their position in the market.

- March 2020 : Mindtree Limited entered into a partnership with Realogy Holdings Corp., a U.S. based residential real estate service firm, to support its ongoing digital transformation. Through this partnership, Mindtree will introduce digitally-enabled technologies in areas such as application development, managed services, infrastructure support, and testing services for Realogy.

- August 2019 : Amazon Web Services announced the launch of a new End User Computing Competency for AWS Partner Network Consulting Partners. The modern End-user computing can document their ability to support customers that need to provision, protect, and glean intelligence from endpoint devices, end-user applications, and data on AWS’s cloud computing platform.

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