Despite of the growing digital revolution, writing instruments still have a great demand from people working in various industrial sectors. Keeping premium writing instruments is still considered as a status symbol in most of the countries across the globe.
The global writing instruments market is envisioned to reach USD 22.0 Billion by 2019, exhibiting a compound annual growth rate (CAGR) of 5.3%. Geographically, the global writing instruments market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific and Rest of World.
Market Segmentation
By Types
The global writing instrument market is segmented by types into pens, colour, pencils, writing accessories, highlighters and markers.
By Distribution Channel
Based on distribution channel, the global writing instrument market is divided as department stores, office supplies and stationers, supermarkets and others.
By Cost range
Global writing instrument market is segmented on the basis of cost range as premium and low cost writing instruments.
By Manufacturing
Hand Made
Machine Made
Growth Drivers and Challenges
Rising demand of luxury writing pens is a major factor which is expected to escalate the demand of global writing instruments market over the forecast period.
In addition to that, increasing trend of corporate gifting in offices is also believed to bolster the global writing instruments market.
However, increasing penetration of computer electronics is projected to hamper the growth of global writing instruments market in coming 5-6 years.
Market Size and Forecast
With approximately 35.0% market share in 2015, Asia-Pacific dominates the global writing instruments market. The region is further anticipated to foster at a healthy rate during 2015-2021. Rising literacy rates and trending corporate gifting in countries like India and China is a key driver of Asia-Pacific writing instruments market.
North America and Europe are also expected to witness a steady growth in global writing instruments market over next few years. The market in these regions is likely to get bolstered from increasing adoption of personalized pen gifting culture among majority of population.
Key Players
The key competitors of global writing instruments market include Crayola, Mitsubishi Pencil, Faber-Castell, Pilot Corporation, Faber-Castell, Crayola, Montblanc International GmbH, Camlin, Societe BIC, Hindustan Pencils, STABILO International, Newell Rubbermaid, Pelikan, Shanghai M&G Stationary etc.

Contact Key extracts from the Table of Content of Writing Instruments Market 2015-2021 report:

Writing Instruments Market Size and Forecast, 2015-2021
Writing Instruments Market CAGR for the Period 2015-2021
Writing Instruments Market Y-O-Y for the Period 2015-2021
Writing Instruments Market Demand & Supply Analysis
Writing Instruments Market Investment Attractiveness
Writing Instruments Market BPS Analysis
Writing Instruments Market Dynamics – Trends, Drivers, Challenges, and Opportunities
Writing Instruments Market Competitive Landscape Analysis
Writing Instruments Market Investment Proposition, by Geography

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