December 06, 2018: The report covers the present scenario and the growth prospects of the global clickstream analytics market for 2017-2021. To calculate the market size, the report considers revenue generated from implementing clickstream analytics. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market.

Radiant Insights analysts forecast the global clickstream analytics market to decline at a CAGR of (13.65%) during the period 2017-2021.

Clickstream analytics is the process of collecting user data based on their online activity and analyzing the data to do customer segmentation and then find out the reasons for the customer making a purchase or not. Clickstream analytics uses fundamental parameters such as visit duration, time stamps, IP address, session details, product details, and customer demographics. The vendor uses this information to profile the data, creating predictive models based on buying patterns in order to determine what they should do to increase their conversion rates.

The market is divided into the following segments based on geography: 
• Americas
• APAC
• EMEA

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Global Clickstream Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Google
• IBM
• Microsoft
• Oracle

Other prominent vendors 
• Adobe Systems
• AT INTERNET
• SAP
• Splunk
• Talend
• Verto Analytics
• Vlocity
• Webtrends

Market driver 
• Detailed customer segmentation
• For a full, detailed list, view our report

Market challenge 
• Inaccuracy because of dynamic data
• For a full, detailed list, view our report

Market trend
• Use of mobile devices for clickstream analytics
• For a full, detailed list, view our report

Key questions answered in this report 
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?

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Table of Contents

PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Market outline
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by data type
• Global clickstream analytics market by data type
• Global clickstream analytics market by master data
• Global clickstream analytics market by transaction data
PART 07: Market segmentation by source
• Global clickstream analytics market by source
• Global clickstream analytics market by host server
• Global clickstream analytics market by third-party agreements
• Global clickstream analytics market by network topology
• Global clickstream analytics market by tracking host computer
PART 08: Market segmentation by type of user tracking
• Global clickstream analytics market by type of user tracking
• Global clickstream analytics market by IP address
• Global clickstream analytics market by cookies
• Global clickstream analytics market by user registration
PART 09: Geographical segmentation
• Global clickstream analytics market by geography
• Clickstream analytics market in the Americas
• Clickstream analytics market in EMEA
• Clickstream analytics market in APAC

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