Market Overview
Owing to growing popularity and high demand for Mediterranean foods, Tahini has become an eye-popping industry. Middle East and the U.S. are the main consumption regions in this industry.
Tahini food is considered under gourmet category and is a basic ingredient in Middle Eastern cuisine and several other ethnic cuisines including Greek, North Africa and Turkish cuisine. Tahini is also quite popular in China and other South-East Asian countries and widely used in cuisine such as Vietnamese cuisine.

There are major health benefits associated with Tahini consumption as it contains large amounts of essential fatty acids and necessary nutrients such as Vitamin B1, magnesium, phosphorous. Globalization followed by socio-economic changes including rising urbanization, changing lifestyle & altering dietary pattern, growing consumer indulgence in food along with their rising concern over health has given impetus to Tahini industry. Also, the growing foodservice industry and rising number of fast-food restaurants also act as key driving factor behind an increased demand of Tahini. Health & wellness trend has created a huge space for Tahini market to grow as tahini made from raw sesame seeds is lower in fat than tahini made from roasted seeds. Manufacturers are keeping themselves well-informed about consumer demand & preferences and focus on strategic product launches/product development to suit consumer taste.

Higher inclination of consumers towards seed-based spreads further boost the market growth. Tahini is usually play an important role in the manufacture of spreads or sauces, and has been widely used in Hummus, Baba Ghanouj, Falafel Pitas and other ethnic dishes. Owing to diverse application of Tahini including paste & spreads, halva & traditional sweets, and dips & sauces, there are million dollars of investment pouring in the market.

Market players are extensively focusing on raw material sourcing and supply chain management. They are concentrating on localization procurement, concentrative purchase and are cautious about key indicators including outsourcing of raw material, price, on-time rate and quality in order to maintain their competitive market position and maximize their profits. Downstream buyers of tahini include HORECA and retail stores.
Key Players
Sunshine International Foods, Inc. (US), Kevala International LLC (US), Prince Tahina Manufacture Ltd. (Israel), R.J.M. Food Industries Ltd (Isreal), Al Wadi Al Akhdar Sal (Lebanon), Haitoglou Bros S.A. (Greece), Carwari International Pty Ltd (Australia), A.O. GHANDOUR & SONS (Lebanon), SESAJAL S.A. de C.V. (Mexico), Halwani Bros. Co., Ltd. (Saudi Arabia), Dipasa USA Inc. (US), Joyva Corporation (US) are some of the key players in the global tahini market.


Market Segments

The global Tahini market has been divided into category, type, application, and region.

On The Basis Of Type: hulled tahini and unhulled tahini

On The Basis Of Application: Paste & spreads, Halva & other sweets, and Sauces & dips

On The Basis Of Region: North America, Europe, Asia Pacific and ROW.
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Regional Analysis

The global Tahini market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global Tahini market is highly dominated by North America followed by Middle East in terms of consumption. North America and Middle East are the production hub of Tahini. Asia-Pacific region will also contribute moderate revenue and expected to grow at a considerable CAGR. The consumption of Tahini in South East Asian counties is expected to grow in upcoming years.
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