PRESS RELEASE – FOR IMMEDIATE RELEASE – 20-05-19
OUTDOOR LIFESTYLE BRAND DEWERSTONE LAUNCHES NEW LIFE SHORTS 2.0
The team at outdoor lifestyle brand Dewerstone are delighted to announce the launch of their latest product, the new Life Shorts 2.0. From their base in Princetown, situated in the centre of Dartmoor National Park, Dewerstone creates clothing for both men and women –with a strong focus on embracing adventure and enjoying the great outdoors.
The launch of the new Life Shorts 2.0. marks a major step for the company, who have set out to create the world's finest board short. Available in a varied range of colours and designs, the item is ideal for thrill-seekers and comfort-seekers alike, with the perfect mixture of practicality and style woven into each pair.
Eco-friendly and designed in the UK, Dewerstone's shorts have developed a strong following amongst paddle boarders, who appreciate the durability the product offers. “We take a real pride in creating each item in our collection,” says Rory Atton of Dewerstone. “From product design to final launch, every care is taken to ensure the best possible result – and the positive response we've received so far speaks volumes. We can't wait to share our products with a whole new audience in the coming months.”
Despite being a relatively new brand, Dewerstone has already won significant acclaim from professional sportspeople, who know how important clothing is to their continued success. As professional kayaker and British waterfall record holder Bren Orton puts it, “The world's best board short? Hel? yeah they are!” This popularity has extended into the consumer market, with clients flocking to the online Dewerstone store as well as stockists throughout Europe. With the launch of Life Shorts 2.0, Dewerstone can look forward to continued success with a discerning and enthusiastic clientele.
The brand will be launching it's first ever store opening in Princetown during Summer 2019 (launch date TBC), and already ships to retailers throughout the UK, Ireland, France, Germany, Belgium, Slovenia and Russia.
Find out more and browse the collection at the official website https://
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