Outreach 2016 to be held on the 9th and 10th of March in Dubai. The event which aims to build up on the takeways of the 2015 edition will feature an influential panel of pan industry digital marketing heads to address the audience on the latest marketing trends for the burgeoning digital era.

Social media, analytics, mobile and cloud technologies have been disruptive forces for marketers in the last decade, pushing them to go beyond traditional marketing approach to creating targeted value by zeroing in onto a customer's preferences. Additionally, with consumers being more in control of media, cutting through the advertisment clutter has become a key priority for the modern marketer. Altough many organisations have their digital marketing objectives set, definining the right budget for each channel or justifying ROI can be a real challenge.

Outreach 2016 will address exciting and need of the hour topics like mobile marketing strategies, location based advertising, customer engagement, big data and marketing intelligence, programmatic buying, and content marketing to name a few. Digital marketing heads from leading global brands like Coca Cola, Lenovo, Zomato, Nissan Motors, TAJ Group of Hotels, IKEA and the National Bank of Abu Dhabi are scheduled to speak at the summit.

“This year you will not only hear the leaders speak and share their wealth of knowledge but you will also get first hand information on brands that have ruled the roost in the digital sphere.Combine this with a chance to win helicopter rides at the venue, a gala cocktail reception, breakout sessions & technology demos for the delegates and you will have an experience to remember and implement when you go back.”, said conference producer Abhinav Mishra.

Outreach – The Digital Marketing Summit was launched in March 2015 and featured a star studded participant mix from companies including Google, Facebook, Twitter, Coca Cola, Microsoft, GlaxoSmithKline, Reckitt and Bekinser, Tripadvisor, Cleartrip, MTV and Nestle to name a few.